Introduction to Political Marketing The Power Behind Modern Campaigns Political marketing is the strategic application of marketing principles to influence political behaviour, shape public opinion, and secure electoral success. It combines elements of branding, advertising, public relations, data analytics, and digital engagement to promote politicians, parties, policies, and ideologies. While it shares similarities with commercial
Oasis vs Blur The Britpop Battle and the Marketing Lessons We Can Learn Was it the North against the South? The rich against the poor? The educated versus the ignorant? The instinctive versus the calculated? ....OR all of the above? The 1990s was a transformative decade for British music, fuelled by the rise of Britpop
World Health Day 2025 Why Health and Wellbeing Should Be at the Heart of Marketing Every year on 7th April, the world comes together to celebrate World Health Day, raising awareness of global health challenges and advocating for better healthcare access and wellbeing. While the focus is often on public health policies, healthcare systems, and
McDonald's vs. Burger King The Ultimate Fast-Food Rivalry The battle between McDonald's and Burger King is one of the fiercest rivalries in business history. Spanning over seven decades, these two fast-food giants have engaged in aggressive marketing tactics, legal disputes, and product innovations in their bid for dominance. Their competition has led to some
The Beatles vs The Rolling Stones A Study in Branding, Subcultures, and Reinvention Few rivalries in music history have been as enduring or as commercially influential as The Beatles versus The Rolling Stones. More than just a battle of British bands, their competition shaped pop culture, influenced fan identities, and became a masterclass in
The Pepsi vs. Coca-Cola Rivalry A Tale of Two Giants in the Beverage Industry The battle between Pepsi and Coca-Cola is one of the most famous rivalries in corporate history. It spans over a century, covering everything from marketing wars to legal battles and shifts in global market dominance. This rivalry has shaped the
The Best April Fools' Day Pranks by Companies A Look at the Most Hilarious Corporate Hoaxes April Fools’ Day is the one time of year when brands get to loosen up and showcase their playful side. From elaborate hoaxes to tongue-in-cheek product launches, companies have used 1st April as an opportunity to entertain, confuse, and
Understanding AI and How It Sources Information The Complexity of AI Information Sourcing: Risks, Challenges, and Best Practices for Marketers Artificial Intelligence (AI) has transformed how we access and process information. From search engines to chatbots, AI-driven platforms synthesise vast amounts of data to provide seemingly instant answers. However, the way AI sources and verifies
Marketing Mother’s Day How Marketers Can Capitalise on Mother’s Day: Strategies for Success Mother’s Day is one of the most lucrative retail opportunities of the year, with billions spent globally on gifts, experiences, and heartfelt gestures. In the UK alone, spending on Mother’s Day exceeds £1.6 billion annually, making it an essential date in the
The History of Mother’s Day From Ancient Traditions to Modern Celebrations Mother’s Day, as we know it today, is often seen as a day for flowers, cards, and heartfelt appreciation. But behind the commercialised exterior lies a deep history, spanning ancient civilisations, religious traditions, and social movements. The celebration of motherhood has taken many
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