Why Do People in a Company Hate Their Marketing Colleagues? Introduction: The Love-Hate RelationshipAh, the enigmatic world of marketing, a place where glittering events, creative campaigns, and artistic endeavours intersect with corporate strategy. It's a field that often garners admiration and envy, yet also seems to attract a fair share of disdain, especially from within
How to Change Your Marketing Strategy Including a Case Study of Levi's Jeans Changing your marketing strategy is a significant decision that requires careful consideration and planning. Whether driven by poor performance, an emerging opportunity, or a looming threat, shifting your approach can be complex yet essential for business growth and survival. This article explores
What Does a Marketing Strategy Actually Look Like? A marketing strategy is a comprehensive plan designed to promote a product or service, attract customers, and achieve specific business goals. This strategy can be presented in various formats, including Word documents, PowerPoint presentations, or printed policy documents, depending on the size and needs of the organization.
BONUS: Personal Update: Taking a Health Break from the Podcast For the full story, please give the episode above a listen... I go into more detail on there, but... I need to take a break from the podcast due to some personal health issues. And before
What Elements Should a Marketing Strategy Cover? A well-crafted marketing strategy is essential for businesses to navigate the competitive landscape, capitalise on opportunities, mitigate risks, and achieve sustainable growth. Let's recap the key elements that a marketing strategy should cover, ensuring your business effectively connects with and satisfies customer needs and wants.
BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies Episode Summary In this conversation, Will Green and Yaz Porritt discuss their experiences with content creation and marketing in the pet industry. They talk about the importance of finding a balance between seriousness and silliness in
Who Creates a Company's Marketing Strategy? Creating a company's marketing strategy is a multifaceted process that involves various roles and contributions across the organisation. While theoretically, anyone can propose a marketing strategy, its successful implementation requires the backing and engagement of both strategic decision-makers and the broader marketing team. Let's delve into the specifics of
BONUS: Starting a Podcast! Mike Hanson from Pod People Productions Episode Summary Mike Hanson, founder of Pod People Productions, discusses his transition from radio to podcasting and the growth of the podcasting industry. He shares his experience working with various podcasts and the importance of finding
BONUS: Starting a Podcast! Damian Moore from Audio Audit Episode Summary In this bonus episode of Marketing Made Clear, host Will Green MA MBA interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian's background as a Cloud
Key Learnings from Philip Kotler's Marketing Insights from A-Z Philip Kotler, often hailed as the father of modern marketing, offers invaluable insights in his book "Marketing Insights from A-Z." He emphasises understanding customer needs, adapting to changing market dynamics, and leveraging digital platforms to achieve marketing success. Here, we delve into nine key trends
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