Video - The Psychology of Owning a Dog: Dogs As an Extension of Us Video Transcript "The Psychology of Owning a Dog: Dogs As an Extension of Us": Have you ever wondered why we form such deep connections with our dogs? Why they become much more than
World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Every year on 21st April, the world hits pause to celebrate World Creativity and Innovation Day - a United Nations initiative established in 2017 to raise awareness of the role creativity and innovation play in solving problems, driving human development,
The History of Easter A Story of Tradition, Marketing, and Reinvention Easter is one of the most significant celebrations in the Christian calendar, commemorating the resurrection of Jesus Christ. But beyond its religious roots, Easter has evolved into a cultural and commercial phenomenon, blending centuries-old traditions with modern marketing strategies that continue to shape the
Aldi vs Lidl vs UK Supermarkets The Disruption of the British Grocery Market The UK grocery landscape has undergone a seismic shift over the past few decades, largely due to the entry and expansion of German discount retailers Aldi and Lidl. Their unique business models and aggressive growth strategies have not only challenged the traditional
The Hidden World of Easter Eggs A Deep Dive into Pop Culture’s Best-Kept Secrets Every Easter, children across the world hunt for brightly coloured eggs, hidden in gardens and parks, filled with sweet surprises. But in the world of gaming and popular culture, ‘Easter Eggs’ take on a different meaning entirely. These digital secrets, concealed
The History and Marketing Evolution of Easter Eggs A Journey from Ancient Traditions to a Modern Marketing Marvel Easter eggs have become an iconic part of the Easter celebration, enjoyed by people of all ages across the world. But how did this tradition start?And how has it evolved into the multi-billion-pound industry we see today?
How to Sell Advertising Space on a WordPress Website Monetisation Strategies for Website Owners Monetising a website through advertising is one of the most effective ways to generate revenue, especially if you have a steady stream of traffic. If your website is built on WordPress, you have several options for selling ad space, ranging from
What Marketers Can Learn from Daniel Kahneman Understanding Behavioural Economics to Drive Better Marketing Daniel Kahneman, the Nobel Prize-winning psychologist, has profoundly influenced how we understand human behaviour, decision-making, and cognitive biases. His work, particularly his collaboration with Amos Tversky, has reshaped the fields of economics, psychology, and - most importantly for us - marketing.Kahneman’s
Introduction to Political Marketing The Power Behind Modern Campaigns Political marketing is the strategic application of marketing principles to influence political behaviour, shape public opinion, and secure electoral success. It combines elements of branding, advertising, public relations, data analytics, and digital engagement to promote politicians, parties, policies, and ideologies. While it shares similarities with commercial
Oasis vs Blur The Britpop Battle and the Marketing Lessons We Can Learn Was it the North against the South? The rich against the poor? The educated versus the ignorant? The instinctive versus the calculated? ....OR all of the above? The 1990s was a transformative decade for British music, fuelled by the rise of Britpop
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