Key Learnings from Philip Kotler’s Marketing Insights from A-Z
Key Learnings from Philip Kotler's Marketing Insights from A-Z Philip Kotler, often hailed as the father of modern marketing, offers invaluable insights in his book "Marketing Insights from A-Z." He emphasises understanding customer needs, adapting to changing market dynamics, and leveraging digital platforms to achieve marketing success. Here, we delve into nine key trends