BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies Episode Summary In this conversation, Will Green and Yaz Porritt discuss their experiences with content creation and marketing in the pet industry. They talk about the importance of finding a balance between seriousness and silliness in
Who Creates a Company's Marketing Strategy? Creating a company's marketing strategy is a multifaceted process that involves various roles and contributions across the organisation. While theoretically, anyone can propose a marketing strategy, its successful implementation requires the backing and engagement of both strategic decision-makers and the broader marketing team. Let's delve into the specifics of
BONUS: Starting a Podcast! Mike Hanson from Pod People Productions Episode Summary Mike Hanson, founder of Pod People Productions, discusses his transition from radio to podcasting and the growth of the podcasting industry. He shares his experience working with various podcasts and the importance of finding
BONUS: Starting a Podcast! Damian Moore from Audio Audit Episode Summary In this bonus episode of Marketing Made Clear, host Will Green MA MBA interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian's background as a Cloud
Key Learnings from Philip Kotler's Marketing Insights from A-Z Philip Kotler, often hailed as the father of modern marketing, offers invaluable insights in his book "Marketing Insights from A-Z." He emphasises understanding customer needs, adapting to changing market dynamics, and leveraging digital platforms to achieve marketing success. Here, we delve into nine key trends
BONUS: Starting a Podcast! Anna Webb from A Dog’s Life and the BBC Episode Summary In this bonus episode, Will Green interviews Anna Webb, a pet expert BBC Radio presenter and host of the podcast A Dog's Life with Anna Webb. They discuss Anna's media background,
Podcast: BONUS: Ray Hunt of In That Number: Advice for New Podcasters Episode Summary Ray Hunt (Big Sugar Ray Daddy), host of the In That Number podcast, joins Will Green MA MBA on Marketing Made Clear to discuss his journey in podcasting and the challenges he
Podcast: BONUS:Esther Logue of Paleo Ridge Advice for New Podcasters Episode Summary In this bonus episode of Marketing Made Clear, host Will Green MA MBA is joined by Esther Logue of Paleo Ridge to discuss their experience with podcasting. They share their perspectives as new podcasters, offer advice
Tips for Creating a Value Proposition and Strategy Creating a compelling value proposition and strategy is crucial for any business aiming to succeed in a competitive market. Based on a blend of experience, practical insights, and academic research, this article will hopefully provide you with some valuable tips to help you effectively craft your value
Value Propositions Four Brands That Redefined Their Industries A value proposition is a clear and concise statement that explains the unique benefits and advantages a company's product or service offers to its customers. It articulates why a customer should choose that particular product or service over competitors' options. A well-crafted value proposition addresses the customer's
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