Understanding AI and How It Sources Information The Complexity of AI Information Sourcing: Risks, Challenges, and Best Practices for Marketers Artificial Intelligence (AI) has transformed how we access and process information. From search engines to chatbots, AI-driven platforms synthesise vast amounts of data to provide seemingly instant answers. However, the way AI sources and verifies
Marketing Mother’s Day How Marketers Can Capitalise on Mother’s Day: Strategies for Success Mother’s Day is one of the most lucrative retail opportunities of the year, with billions spent globally on gifts, experiences, and heartfelt gestures. In the UK alone, spending on Mother’s Day exceeds £1.6 billion annually, making it an essential date in the
The History of Mother’s Day From Ancient Traditions to Modern Celebrations Mother’s Day, as we know it today, is often seen as a day for flowers, cards, and heartfelt appreciation. But behind the commercialised exterior lies a deep history, spanning ancient civilisations, religious traditions, and social movements. The celebration of motherhood has taken many
The Marketing Genius of Sammy Hagar Rock Star, Business Mogul, and Branding Powerhouse When people think of Sammy Hagar, they often picture the Red Rocker belting out anthems with Van Halen or tearing up the stage with his solo career. But beyond the music, Hagar has built an empire that extends far beyond the confines
Anthropology for Marketers Understanding Human Behaviour to Drive Better Campaigns Marketing is, at its core, the art and science of understanding people - what they want, how they think, and why they act the way they do. While data analytics and consumer insights provide valuable quantitative evidence, anthropology offers a deeper, more human perspective.
What Marketers Can Learn from Dictators Throughout History Exploring the Dark Side of Persuasion and Influence Marketing, at its core, is about persuasion - convincing people to adopt a belief, take an action, or make a purchase. Throughout history, various dictators have mastered the art of persuasion; not for commercial gain, but to consolidate power,
EP11 - The History of Mother’s Day & How It Became a Marketing Phenomenon Episode Summary Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment? In this episode of Marketing Made Clear, we unravel the surprisingly ancient
Video - The History of Mother’s Day & How It Became a Marketing Phenomenon Video Transcript "The History of Mother’s Day & How It Became a Marketing Phenomenon": Mother’s Day.A time to celebrate the incredible women who raised us.But have you ever wondered where it all began?And
The Basics of Economics for Marketers Understanding the Bigger Picture Marketing and economics go hand in hand. While marketing focuses on influencing customer behaviour, economics provides the overarching framework that shapes how markets, industries, and consumers operate. Economics can help marketers interpret trends, predict consumer behaviour, and make better strategic decisions. This article breaks
Introduction to Sociology for Marketers Understanding the Bigger Picture It is common in marketing to focus on metrics, creativity, and consumer behaviour. But there’s a deeper layer to understanding your audience - one that goes beyond individual preferences and into the realm of societal behaviours, norms, and structures. Enter sociology: the study of human
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