Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
International Cat Day A Dog Person’s Guide to Tolerating It (Just About) Let’s get one thing clear from the start. I work for a dog food company, I have a bulldog named Misty, and I am allergic to cats. Not emotionally, mind you - physically. Eyes streaming, nose itching, throat tightening: it’s like my immune
What Is Native Advertising? A Marketer’s Guide to the Ads That Blend In Native advertising might sound like something to do with tribal drums and storytelling around the campfire. And in a way, it is. It's advertising dressed up in the familiar clothes of its environment - quietly whispering rather than shouting.But don’t let the
Marketing Products vs. Services What's the Real Difference? Marketing’s a funny old game. When it comes to marketing, there’s often a lot of chatter about strategy, brand voice, positioning, and customer journey mapping. But before any of that can take shape, marketers need to answer a simple question: are you selling a product, or are
B2B vs. D2C/B2C Marketing What's the Real Difference? Marketing’s a funny old game. You can sell cloud software to a CFO in Slough or dog shampoo to a millennial in Margate – and while both are technically “marketing,” they couldn’t feel more different. Welcome to the world of B2B vs. D2C/B2C marketing – two sides
East of Truth The British and Dutch East India Companies Through the Lens of PR, Propaganda, and Perception For marketers and PR professionals, reputation is currency. But what happens when history rewrites your press release?The British and Dutch East India Companies – two of the most powerful corporations the world has ever known – helped
How Ultra-Processed Foods Took Over Our Bowls A Shared Story of Humans and Dogs From budget-ready beans to bacon-flavoured biscuits for Beagles, ultra-processed foods have become a dominant force in both human and canine diets. But how did we get here? What marketing drove us to trade fresh ingredients for shelf-stable substitutes? And are we
Behind the Codes How Voucher Companies Make Their Money Voucher codes, promo links, cashback offers… you’ve likely used one. Maybe even today. They feel like a win – a cheeky little discount just before checkout. But while shoppers save a few quid, there’s a thriving business model ticking along in the background. Voucher companies aren’t
International Day of Friendship What Marketers Can Learn from Real Relationships You won’t find it on the front of a greetings card. You probably won’t even see it trending on LinkedIn. But 30 July marks the International Day of Friendship – a UN-backed observance with surprisingly powerful implications for marketers.Friendship isn’t just for playgrounds and
Raw vs. Processed Dog Food Why Marketers Should Pay Attention Walk into any UK supermarket and you’ll find a brightly coloured aisle full of glossy packaging, cartoonish mascots, and taglines promising optimal nutrition for your dog. Most of its kibble – the ultra-processed dry pellets that dominate the pet food industry. But scratch beneath the
