Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
B. F. Skinner, Operant Conditioning, and What Marketers Can Learn Why a mid-century behavioural scientist still shapes your CRM, app engagement and loyalty strategy today. B. F. Skinner was a Harvard psychologist who argued that much of what we do is shaped by consequences. If an action reliably leads to a desirable outcome, we
The Do’s and Don’ts of Marketing to Gen Z How to connect with the world’s most sceptical (yet most influential) generation If Millennials were the avocado-toast generation, then Gen Z are the oat-milk-latte-with-an-extra-shot-and-a-side-of-climate-anxiety crowd. Born between the mid-1990s and early 2010s, they’ve grown up in a world of smartphones, social media, and economic uncertainty.
Apple vs Samsung Frenemies, Lawsuits and Legendary Marketing Jabs If you want a single rivalry that teaches product positioning, brand storytelling and agile marketing under pressure, look to Apple and Samsung. They compete ferociously in public while collaborating in the supply chain, and that tension has fuelled iconic campaigns, ambush stunts, courtroom drama and some
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
Airbus vs Boeing A Marketing and Trade War at 35,000 Feet If Pepsi vs Coke is the high street brawl of brand rivalries, then Airbus vs Boeing is the sky-high slugfest. Two companies, one European and one American, circling each other like heavyweights in a boxing ring; except the gloves are made of composite materials,
Emergency Services Day What Marketers Can Learn from Our Everyday Heroes Every year on the 9th September, the UK marks Emergency Services Day (also known as 999 Day). It’s a chance to recognise the people who run towards danger while the rest of us are running in the opposite direction – police, fire, ambulance,
Flags, Hotels and Slogans Propaganda and the New Nationalist Movement in the UK Walk through many British towns today and you’ll see flags flying from motorway bridges, banners draped across housing estates, and slogans echoing at protests: “We want our country back.” In parallel, outside hotels housing asylum seekers, demonstrators gather with placards and chants.
