The Business of Giving What Marketers Can Learn from the International Day of Charity Today is the International Day of Charity, (if you're reading this another day, it's held annually on 5th September), commemorates the death of Mother Teresa, a figure synonymous with compassion and altruism. It’s a day to spotlight charitable organisations, encourage donations,
How to Get Promoted in Marketing (Without Losing Your Soul) Marketing careers don’t follow a straight line. You don’t clock in, wait three years, and automatically level up like you’re playing Super Mario. Promotions in marketing come from a mix of hard work, visibility, timing, and – let’s be honest – a bit of luck.
Biden vs Trump A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies The US presidential elections of 2020 and 2024 were not just political contests, they were marketing masterclasses - regardless of either outcome and your political disposition. Elections involve big budgets, using the latest marketing tools and some of the
The Marketing Battle: Amazon vs FedEx A Deep Dive for Marketers In the world of logistics and e-commerce, two giants stand at the forefront: Amazon and FedEx. While Amazon has revolutionised online retail, FedEx has long been a cornerstone of global shipping. But what happens when these two titans clash in the realm of marketing
Understanding Seasonal Consumer Behaviour Insights from the UK and USA Seasonal shifts in the environment significantly influence consumer behaviour. Whether it’s the weather, daylight hours, or holiday traditions, changes in our surroundings trigger distinct psychological responses that alter how we feel and, in turn, how we spend. This article explores the science behind these seasonal
Why Study an MBA? The Benefits for Marketers If you’ve ever wondered whether an MBA is worth the time, effort, and money – especially for those of us in marketing – you’re not alone. The Master of Business Administration has a reputation for being the degree that opens doors, sharpens leadership skills, and boosts credibility.
From Ceaușescu’s Strays to Pandemic PuppiesAn Anecdotal Journey Through Dogs and CultureOn a warm evening years ago, I found myself on tour in Romania with the Ministry of Sound. The shows were awesome; well-attended, buzzing, and filled with music fans. But what struck me most wasn’t only the crowds; it was what I saw on
Clash of the Cymbal Titans Zildjian vs. Sabian – A Family Feud Forged in Bronze In the drumming world, the rivalry between Zildjian and Sabian rings as loud as a crashing cymbal. Much like the famous feud between Adidas and Puma, where two brothers split an empire in bitter contention, the Zildjian saga is a
National Dog Day A Marketer, a Bulldog, and a Call for Responsible Representation It’s National Dog Day – a time to celebrate our furry companions, share questionable photos of them in costumes, and remind everyone that dogs aren’t just man’s best friend, but often a brand’s best asset too.As the Director of Sales and Marketing
A History of Dog Food From Table Scraps to Kibble and the Rise of Raw Dog food has come on a long journey from the days when our four-legged companions lived off kitchen scraps and carcasses they hunted themselves. Today, supermarket shelves groan under the weight of options: dry kibble, canned wet food, freeze-dried, and
