Pepsi’s Kendall Jenner AdA Masterclass in Car Crash MarketingThere are some marketing mishaps that go down in history. Some just miss the mark; others are so bewilderingly tone-deaf that they leave you asking, "How did no one in the room raise their hand and say 'Wait, what?'" The infamous 2017 Pepsi ad starring Kendall Jenner

Nestlé’s Breast Milk Scandal A Car Crash of Corporate Greed and Deception When the name Nestlé comes to mind, one might think of chocolate bars or instant coffee. However, behind its glossy corporate facade lies one of the most harrowing scandals in modern business history: the Nestlé breast milk scandal, also known as the Nestlé

Operation Berkshire Big Tobacco's Deceitful Dance with Death – A Case Study in Car Crash Marketing In the annals of corporate deception, few stories rival the chilling subterfuge that was "Operation Berkshire." Conceived in secret boardrooms by some of the largest tobacco companies on the planet, this conspiracy stands as a testament to the darkest

Dieselgate: A Case Study in Car Crash Marketing Few scandals in modern business history have left as indelible a stain on a company’s reputation as "Dieselgate", the diesel emissions debacle primarily involving Volkswagen (and others). While the technical details of the scandal revolved around emissions cheating, Dieselgate also stands as a cautionary tale of what

The Hatred of HypeA Hilarious (but True) History of Marketing’s Most Notable Haters Note: This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify: Marketing. Some people, like me, see Marketing

Marketing Practices People Hate (and How to Avoid Them Like the Plague) Ah, marketing, the magical force that influences everything from what we eat to what we wear, and even how we feel about our lives. At its best, marketing is a clever matchmaker, connecting us with products or services that genuinely make life better.

Click Here to Be Annoyed: The Ad Formats We Love to HateAdvertising is a necessary evil. It keeps content free, supports businesses, and occasionally, it even manages to entertain or inform. But for every clever, heartwarming commercial, there are dozens that seem designed to test our patience. 

Data Protection for Marketers: Balancing the Art of Engagement with Privacy Concerns In the bustling world of marketing, data is the new oil. It powers campaigns, fuels consumer insights, and drives revenue growth. However, with great power comes great responsibility—cue the ominous music! Note: This article

Understanding Consumer Perceived Risks: A Guide for Buyers and MarketersWhen considering a purchase, consumers often weigh various risks that could affect their decision. These risks not only influence consumer behavior but are also leveraged by marketers to enhance or modify purchasing decisions. Understanding these risks can help both consumers make better decisions and marketers design

Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food IndustryIn today's world, deceptive tactics and manipulative techniques are rampant in marketing. These strategies often involve misleading or exaggerated claims designed to sell products, which can lead to consumers feeling deceived by false promises or fine print. This kind of marketing