A buyer persona is a fictional profile that represents your ideal customer. It’s based on real data, insights, and informed guesses about who your audience is, what they care about, and how they make decisions.
Personas typically include details like:
- Name and job title
- Demographics
- Goals and challenges
- Buying behaviour
- Preferred channels and content formats
Creating personas helps you write better copy, choose the right messages, and design more effective campaigns. It humanises your audience – turning a broad segment into a relatable individual you can actually speak to.
See: Mastering Marketing Segmentation – Marketing Made Clear article