Conversion rate is the percentage of users who take a desired action – such as making a purchase, signing up for a newsletter, or downloading a resource. It’s calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100.
A high conversion rate usually means your offer is appealing, your messaging is clear, and your user experience is smooth. But it’s not just about sales – conversion can be any action that moves a user closer to becoming a customer. Marketers often run A/B tests, improve landing pages, or tweak CTAs to increase their conversion rates.
See: Measuring ROI in Marketing – Marketing Made Clear article