KPIs (Key Performance Indicators) are measurable values that show how well your marketing is achieving its goals. They help you track progress, identify areas for improvement, and justify your budget.
Common marketing KPIs include:
- Website traffic
- Conversion rate
- Email open rate
- Cost-per-click (CPC)
- Customer lifetime value (CLV)
- Return on investment (ROI)
Choosing the right KPIs depends on your objective. For example, if your goal is lead generation, then the number of qualified leads would be a key metric. The trick is to focus on metrics that matter – not vanity stats.
See: Measuring ROI in Marketing – Marketing Made Clear article