USP stands for Unique Selling Proposition (or Unique Selling Point) – it’s the thing that makes your product or service stand out from the competition. Your USP explains why someone should choose you over anyone else. It’s not about being the best at everything, but being clear and confident about what you do better.
A strong USP might focus on price, quality, speed, innovation, customer service, or ethical values. For example, a USP could be “Next-day delivery on all eco-friendly dog products” or “Only using ingredients you’d happily eat yourself.” Your USP should be easy to understand, hard to ignore, and relevant to your target audience.
See: Tips for Creating a Value Proposition and Strategy – Marketing Made Clear article