A target audience is the specific group of people you want to reach with your marketing. These are the people most likely to be interested in your product or service, based on shared characteristics such as age, location, interests, lifestyle, income, or buying behaviour.
Defining your target audience helps you craft better messages, choose the right platforms, and avoid wasting your budget. For example, if you’re selling sustainable dog food, your target audience might be eco-conscious dog owners aged 25–45, living in urban areas, with a higher-than-average interest in pet wellness. The clearer your audience, the more relevant and effective your marketing becomes.
See: Understanding Marketing Segmentation – Marketing Made Clear article