Marketing Mother’s Day (Part 2)

Marketing Mother’s Day (Part 2) Why Mother’s Day Marketing Still Works – and How Brands Can Do It Better in 2026 Last year on Marketing Made Clear, I wrote about the fundamentals of Mother’s Day marketing – the trends, the emotional storytelling, and the tactics marketers use to drive sales during one of the biggest

Marketing Mother’s Day (Part 2)2026-03-11T12:37:53+00:00

Marketing Mother’s Day

Marketing Mother’s Day How Marketers Can Capitalise on Mother’s Day: Strategies for Success Mother’s Day is one of the most lucrative retail opportunities of the year, with billions spent globally on gifts, experiences, and heartfelt gestures. In the UK alone, spending on Mother’s Day exceeds £1.6 billion annually, making it an essential date in the

Marketing Mother’s Day2025-05-19T15:01:20+00:00

The History of Mother’s Day

The History of Mother’s Day From Ancient Traditions to Modern Celebrations Mother’s Day, as we know it today, is often seen as a day for flowers, cards, and heartfelt appreciation. But behind the commercialised exterior lies a deep history, spanning ancient civilisations, religious traditions, and social movements. The celebration of motherhood has taken many

The History of Mother’s Day2025-05-19T15:01:49+00:00

Podcast: EP11 – The History of Mother’s Day & How It Became a Marketing Phenomenon

EP11 - The History of Mother’s Day & How It Became a Marketing Phenomenon Episode Summary Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment? In this episode of Marketing Made Clear, we unravel the surprisingly ancient

Podcast: EP11 – The History of Mother’s Day & How It Became a Marketing Phenomenon2025-05-19T15:03:56+00:00

Video: The History of Mother’s Day & How It Became a Marketing Phenomenon

Video - The History of Mother’s Day & How It Became a Marketing Phenomenon Video Transcript "The History of Mother’s Day & How It Became a Marketing Phenomenon": Mother’s Day.A time to celebrate the incredible women who raised us.But have you ever wondered where it all began?And

Video: The History of Mother’s Day & How It Became a Marketing Phenomenon2025-05-19T15:04:20+00:00