Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour

Electroencephalography (EEG) in Marketing How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour Electroencephalography, or EEG, if you don’t fancy chewing your tongue every time you pronounce it... has quietly become one of the most influential tools in neuromarketing. While it still sounds like something you might find in a 1970s

Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour2025-11-28T10:11:10+00:00

How To Choose A Marketing Agency: A Practical Guide For Marketers

How To Choose A Marketing Agency: A Practical Guide For Marketers (Without Losing Your Budget, Your Sanity, Or Your Weekends) If you work in marketing long enough, there comes a moment when someone senior says the seven most dangerous words in the English language: “Can’t we just get an agency in?” Sometimes that’s exactly

How To Choose A Marketing Agency: A Practical Guide For Marketers2025-11-28T09:22:49+00:00

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy Learn how to create a clear, data‑driven marketing strategy that helps your small business grow online in 2026. Every thriving business, whether a startup or small brand, needs a clear, focused marketing strategy. Without one, even the best ideas struggle to attract and retain

The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy2025-11-13T16:02:36+00:00

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable Because blending in is a strategy for wallpaper, not brands Differentiation is one of those words that appears in every marketing textbook, strategy deck, and pitch document - usually underlined, highlighted, and surrounded by a halo of importance. And rightly so.

Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable2025-11-13T15:55:33+00:00

More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport

More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport From match‑day strategy to team huddles: 5 deeper sports‑inspired tactics to sharpen your marketing game If our previous article explored how marketers can apply the high‑performance culture of sport (inspired by Axel Zein’s TEDx talk), this follow‑up steps into the tactical zone: the

More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport2025-11-05T15:16:55+00:00

When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline

When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline Why B2B and high-ticket D2C brands need to stop fighting over ‘lead quality’ and start fixing their feedback loops. In boardrooms across the world, there’s a recurring drama that deserves its own West End run: Marketing vs Sales - The Blame Game.

When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline2025-10-31T14:48:39+00:00

What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation

What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation Programmatic marketing might sound like a buzzword dreamt up in Silicon Valley, but it’s quietly revolutionised the way brands buy media. If traditional advertising was about long lunches and handshake deals, programmatic is about algorithms making those decisions in milliseconds.

What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation2025-10-30T16:48:50+00:00

Does Free Marketing Exist? Exploring Zero-Budget Marketing Strategies

Does Free Marketing Exist? Exploring zero-budget marketing strategies that prove effort can outweigh spend. If you're a marketer or entrepreneur working with little or no budget, you may have asked yourself this very question: does free marketing actually exist? Or is the term an oxymoron like 'jumbo shrimp' or 'organised chaos'? Can businesses truly

Does Free Marketing Exist? Exploring Zero-Budget Marketing Strategies2025-08-26T09:03:27+00:00

Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark

Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark How top brands mastered Black Friday - and what marketers can learn from the chaos of Currys, Argos, and Patagonia Each November, the marketing world braces for the annual spending hurricane that is Black Friday and Cyber Monday. What began as

Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark2025-10-27T13:31:27+00:00

Can Marketing Qualify for R&D Tax Relief? When Marketing Counts as R&D

Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever

Can Marketing Qualify for R&D Tax Relief? When Marketing Counts as R&D2025-10-14T14:09:58+00:00

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