An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
Sam Allardyce and His Management Style What Marketers Can Learn From Football’s Most Pragmatic Operator Sam Allardyce has spent most of his managerial career being underestimated.He has never been fashionable. He has never been associated with “beautiful football”. And yet, for over two decades, he has repeatedly walked into organisations in crisis and delivered results
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Setting Career Goals in Marketing (Without Losing the Plot) How to build meaningful career direction in marketing without chasing job titles, burning out, or letting the industry decide for you A “Marketing Executive” could be running paid media budgets worth millions, managing an inbox full of agency emails, or being asked to “just design
Walk Your Dog Month Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy January has a habit of presenting itself as a clean slate. New diaries, new habits, new promises that may or may not survive beyond the first full working week. Among them sits a quieter initiative that deserves
New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions Why “New Year, New Me” still works – and what marketers can learn from the brands that have mastered it Every January, marketers witness the same predictable pattern: consumers collectively enter what behavioural economists would call a liminal state. It’s a psychological threshold;
10 Emerging Marketing Roles for 2026 and Beyond The new jobs created by AI search, economic pressure, shrinking data, and a rapidly changing industry Marketing roles have always evolved, but 2026 is seeing a particularly sharp shift driven by three forces: Economic pressure forcing teams to adapt strategy and structure AI transforming how information is
What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy How brands can adapt - from AI search to consented data - and why the fundamentals matter more than ever The start of a new year brings the usual wave of predictions, but 2026 isn’t just another year. Across the
Marketing Year in Review 2025 How the Industry Shifted, Adapted and Occasionally Panicked - A Marketer’s Look Back 30 December is an odd date in marketing. Half the team is off, the other half is pretending to be off, and everyone is quietly wondering how many mince pies is professionally acceptable before mid-day. But this
Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made The psychology, storytelling, and genius behind Spotify’s annual data-driven phenomenon Every December, millions of people willingly advertise Spotify for free. Not because they’re paid, not because they’re influenced, but because Spotify Wrapped has become a cultural ritual. Wrapped is
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