Marketing Made Clear
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Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy Why the conversations customers have about you may matter more than your advertising There’s a long-held assumption in marketing that word of mouth (WOM) is one of the most powerful forms of promotion. That idea is hardly controversial. What is still often underestimated,
The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,
World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism? Rethinking World Spay Day - where animal welfare, veterinary science and legacy messaging collide in a debate that’s far less clear-cut than the traditional advice suggests Yesterday was World Spay Day. Originally launched in the 1990s to tackle growing numbers of unwanted
Narcissism in Pet Ownership: When Love Meets Luxury (and Everyone Has to See It) How Conspicuous Consumption, Identity Signalling and the Psychology of Status Are Reshaping Modern Pet Ownership Pet ownership is usually one of the most wholesome parts of modern life. You get companionship, routine, emotional comfort, and an excuse to talk to strangers
Anti-Valentine’s Day Marketing: How Brands Win by Not Trying Too Hard Celebrating Valentine’s Day the Marketing Made Clear Way Valentine’s Day is meant to be about love, romance, and thoughtful gestures. In reality, it’s a commercial obstacle course where half the population is panic-buying flowers at 6:47pm, and the other half is wondering why
Tesco Clubcard and the Psychology of Loyalty Cards Why Points Feel Like Progress (and Why We Can’t Leave Them Behind) Loyalty cards are one of those marketing inventions that feel almost boring - until you remember they’ve quietly rewired how entire categories compete. On the surface, a loyalty card is a simple value exchange: You
UK National Apprenticeship Week: A Straight-Talking Guide for Businesses Hiring Apprentices Why good intentions aren’t enough – and how to avoid getting it wrong Hiring an apprentice is often framed as a win-win. Sometimes it is.Sometimes it quietly fails. The difference usually isn’t the apprentice. It’s the organisation. Why businesses hire apprentices The best reasons:
UK National Apprenticeship Week: How to Get an Apprenticeship Without a Perfect CV A practical guide to standing out, even if you’re starting from scratch One of the biggest myths around apprenticeships is that they are “easy to get”. They aren’t. They are competitive – particularly in marketing. The difference is that what you’re assessed
UK National Apprenticeship Week: Marketing Apprenticeships and the Brands Doing Them Properly Where marketing apprenticeships actually work – and what separates the good from the performative If apprenticeships are about learning through experience, then marketing is one of the best environments for them – provided the structure is right.But not all marketing apprenticeships are created
UK National Apprenticeship Week: Why Apprenticeships Still Matter in a Skills-Obsessed World What National Apprenticeship Week actually represents – and why marketers should pay attention Every February, UK National Apprenticeship Week rolls around with a familiar mix of case studies, LinkedIn posts and well-intentioned slogans. And every year, the same quiet question sits underneath it
