Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller Marketing lessons from the man who proved that great products need great narratives On 24 February, the marketing world has a useful excuse to revisit one of its most influential figures: Steve Jobs. While he is often labelled a tech visionary, that
World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Creativity is one of those words that gets thrown around so often in marketing that it risks losing meaning. Every campaign is “creative”, every brainstorm promises “innovation”, and every brand claims to “think differently”. Yet few thinkers have challenged how
Crocs: How an Ugly Shoe Became a Marketing Masterclass Why comfort, confidence and cultural timing matter more than conventional good taste There are very few products in modern consumer culture that people describe as objectively ugly while simultaneously queueing up to buy in multiple colours. Crocs are one of them. They look like something a
Why David Beckham Is So Marketable And what his brand partnerships reveal about long-term personal branding There are plenty of famous footballers. There are far fewer who remain commercially relevant decades after their peak, across multiple industries, cultures and generations. David Beckham is one of them. This article isn’t about whether Beckham was a great
Burns Night: How Robert Burns Became Scotland’s Greatest Brand Ambassador From a Poet’s Supper to a Global Cultural Export Every year on 25 January, Scotland (and a surprisingly large number of people with no Scottish blood whatsoever) gathers to celebrate Burns Night. There will be haggis. There will be whisky. There will be at least
A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO A marketer’s guide to understanding generative-engine optimisation, why the terminology is still a mess, and how it fundamentally differs from traditional SEO. Search marketing has always had a talent for reinventing itself with new acronyms. For two decades we managed fine with
New Year’s Eve in New York City Times Square, the Ball Drop, and the World’s Countdown Few places on Earth symbolise New Year’s Eve quite like New York City. With its famous Times Square ball drop, neon billboards, and millions of revellers braving the winter chill, New York has turned 31st December into a global
New Year’s Eve in Samoa Where the World’s Celebrations Begin When most of the world is still prepping for fireworks and champagne corks, Samoa has already rung in the New Year. This South Pacific island nation is one of the very first places on Earth to welcome January 1st, and it does so with a
Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season Why the most explosive trend in alcohol marketing isn’t alcohol at all Every January, millions of people decide that the festive excess must give way to discipline. The nights get darker, the gyms get
New Year’s Eve in Kuala Lumpur Skyscrapers, Fireworks, and a Multicultural Celebration Kuala Lumpur, Malaysia’s buzzing capital, knows how to throw a party when it comes to New Year’s Eve. With its famous skyline, multicultural energy, and vibrant city atmosphere, the celebrations here are both spectacular and uniquely Malaysian. From fireworks over the Petronas Towers
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