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Dieselgate: A Case Study in Car Crash Marketing Few scandals in modern business history have left as indelible a stain on a company’s reputation as "Dieselgate", the diesel emissions debacle primarily involving Volkswagen (and others). While the technical details of the scandal revolved around emissions cheating, Dieselgate also stands as a cautionary tale of what
The Hatred of HypeA Hilarious (but True) History of Marketing’s Most Notable Haters Note: This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify: Marketing. Some people, like me, see Marketing
Data Protection for Marketers: Balancing the Art of Engagement with Privacy Concerns In the bustling world of marketing, data is the new oil. It powers campaigns, fuels consumer insights, and drives revenue growth. However, with great power comes great responsibility—cue the ominous music! Note: This article
How Marketers Can Use a SWOT Analysis In today's competitive business landscape, understanding your market and consumers is paramount. One of the most effective tools for this purpose is the SWOT analysis, which stands for: Strengths Weaknesses Opportunities Threats This strategic framework helps marketers and businesses evaluate internal and external factors that impact their
Tour Managing with The Ministry of Sound I recently found a diary that I wrote for an artist management I was setting up in 2008 (failed to get off the ground) which outlined a few of the shows that I managed during my time at Ministry of Sound. Unfortunately I wasn't very organised so didn't
Abstract This essay explores the potential environmental savings that paper could make as part of the effort to tackle climate change. Paper is not included in the popular rhetoric of fighting climate change and is more often than not considered one of the causes. Part of the perspective of this essay is to consider
