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Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
Studying a BSc or BA in Marketing in the UK What it Teaches You, How it Lifts Your Career, and What You’ll Need to Get In Thinking about a Marketing degree in the UK? Good idea. Marketing sits at the intersection of psychology, data, creativity and strategy - the place where brands are built, demand
Study Guide: Homage to CataloniaA Study Guide to George Orwell’s Homage to CataloniaThis is a study guide, written by Will Green MA MBA BA, not a standard article. I recommend reading these notes before/after/while reading "Homage to Catalonia" by George Orwell.George Orwell’s Homage to Catalonia (1938) is part memoir, part political analysis, and part eyewitness
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Emergency Services Day What Marketers Can Learn from Our Everyday Heroes Every year on the 9th September, the UK marks Emergency Services Day (also known as 999 Day). It’s a chance to recognise the people who run towards danger while the rest of us are running in the opposite direction – police, fire, ambulance,
Flags, Hotels and Slogans Propaganda and the New Nationalist Movement in the UK Walk through many British towns today and you’ll see flags flying from motorway bridges, banners draped across housing estates, and slogans echoing at protests: “We want our country back.” In parallel, outside hotels housing asylum seekers, demonstrators gather with placards and chants.
Biden vs Trump A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies The US presidential elections of 2020 and 2024 were not just political contests, they were marketing masterclasses - regardless of either outcome and your political disposition. Elections involve big budgets, using the latest marketing tools and some of the
Why Study an MBA? The Benefits for Marketers If you’ve ever wondered whether an MBA is worth the time, effort, and money – especially for those of us in marketing – you’re not alone. The Master of Business Administration has a reputation for being the degree that opens doors, sharpens leadership skills, and boosts credibility.
