Celebrating Christmas in AustraliaSun, Surf, and Santa in ShortsWhen most of us picture Christmas, we think of mulled wine, roaring fires, frosted windows, and maybe even Bing Crosby crooning away in the background. That’s the northern hemisphere version. But if you cross the equator and head to Australia, Christmas looks very different. In fact, it’s
The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour Understanding the cognitive biases, cultural rituals and emotional triggers that make Christmas campaigns so effective Few moments in the marketing calendar carry as much psychological weight as Christmas. It is simultaneously a cultural ritual, a commercial engine, a memory machine
8 Controversies Surrounding Christmas A Balanced Discussion Christmas is a time of joy, togetherness, and tradition, but there are also a few controversies that spark debate every year. Christmas controversies touch on cultural, environmental, and societal aspects of the holiday, making it a complex season with layers of meaning and impact. In this article, we’ll
Why History Is Unlikely to Be Kind to Donald Trump Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era History has a habit of sanding down sharp edges. With time, events become patterns, personalities become case studies, and moments of chaos are reframed as lessons. That process is rarely
10 Myths About Christmas Debunking Festive Misconceptions Christmas is a time of joy, tradition, and nostalgia - but it’s also a holiday steeped in myths and misconceptions. While these stories add to the charm of the season, separating fact from fiction can give us a deeper appreciation of its history and traditions. Here are 10
My Top 5 Christmas Marketing Campaigns A Masterclass in Festive Advertising Christmas advertising has become an art form, with brands crafting campaigns that tug at heartstrings, evoke nostalgia, and spark joy. From the emotional storytelling of John Lewis to the cultural impact of Coca-Cola, these campaigns have not only driven sales but also cemented themselves
Do Marketing Salaries Keep Up With Inflation? A Data-Led Look at 20 Years of Pay, Pressure and Perception What the numbers from the UK, US and EU really show about pay growth in marketing - and whether the industry is quietly falling behind. If you’ve worked in marketing long enough, you’ll know two things to
When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures When States Sell Stories - and the Truth Hits Back Political propaganda has existed as long as power itself. Governments, military leaders and movements have always tried to shape reality through messaging – whether to justify wars, hide failures, maintain morale, or enforce ideology.
When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality Why the rise of LLM-generated content might be creating the biggest misinformation challenge since the dawn of the internet For decades, the internet has expanded because millions of humans wrote things down - ideas, arguments, facts, rants, think-pieces, dodgy TripAdvisor reviews, the lot. But
What I Learned From... Making Bass Guitars The Value of Transferable Skills I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I Learned From" (WILF) series, where
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