The Customer Isn’t Always Right: 5 Times the Public Got It Completely Wrong (Plus 5 Honourable Mentions) “The customer is always right.” It’s one of those phrases that sounds brilliant on a motivational poster, right up until you’re dealing with a queue of furious adults arguing over a chicken sandwich like it’s the last helicopter
What I Learned From... Working In Paris What A British Marketer Learned Inside A French Paper Giant I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I
Chinese Year of the Horse What This Zodiac Sign Teaches Marketers About Momentum, Freedom, and Brands That Refuse to Stand Still If Chinese New Year is the world’s biggest annual reset, then the Chinese zodiac is the storytelling engine that keeps it moving. Each year comes with an animal, and that animal comes with a
Chinese New Year: The World’s Biggest Annual “Brand Reset” (and What Marketers Can Learn From It) Chinese New Year - also known as Lunar New Year or Spring Festival - is one of the most important cultural events on the planet. It’s not just a holiday. It’s a full-scale societal reboot. Families travel across entire
Anti-Valentine’s Day Marketing: How Brands Win by Not Trying Too Hard Celebrating Valentine’s Day the Marketing Made Clear Way Valentine’s Day is meant to be about love, romance, and thoughtful gestures. In reality, it’s a commercial obstacle course where half the population is panic-buying flowers at 6:47pm, and the other half is wondering why
Tesco Clubcard and the Psychology of Loyalty Cards Why Points Feel Like Progress (and Why We Can’t Leave Them Behind) Loyalty cards are one of those marketing inventions that feel almost boring - until you remember they’ve quietly rewired how entire categories compete. On the surface, a loyalty card is a simple value exchange: You
UK National Apprenticeship Week: A Straight-Talking Guide for Businesses Hiring Apprentices Why good intentions aren’t enough – and how to avoid getting it wrong Hiring an apprentice is often framed as a win-win. Sometimes it is.Sometimes it quietly fails. The difference usually isn’t the apprentice. It’s the organisation. Why businesses hire apprentices The best reasons:
UK National Apprenticeship Week: How to Get an Apprenticeship Without a Perfect CV A practical guide to standing out, even if you’re starting from scratch One of the biggest myths around apprenticeships is that they are “easy to get”. They aren’t. They are competitive – particularly in marketing. The difference is that what you’re assessed
UK National Apprenticeship Week: Marketing Apprenticeships and the Brands Doing Them Properly Where marketing apprenticeships actually work – and what separates the good from the performative If apprenticeships are about learning through experience, then marketing is one of the best environments for them – provided the structure is right.But not all marketing apprenticeships are created
UK National Apprenticeship Week: Why Apprenticeships Still Matter in a Skills-Obsessed World What National Apprenticeship Week actually represents – and why marketers should pay attention Every February, UK National Apprenticeship Week rolls around with a familiar mix of case studies, LinkedIn posts and well-intentioned slogans. And every year, the same quiet question sits underneath it
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