Kotler’s Stages of Implementation and Control Developing a Marketing Mix Strategy This article follows on from the previous articles: Preparing for Segmentation, Targeting and Positioning The two sub-stages of Segmentation The two sub-stages of Targeting The two sub-stages of Positioning After completing the segmentation, targeting, and positioning (STP) process, the next logical step in the

The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to

The Two Sub-Stages of Marketing Targeting:The Two Stages of Targeting ExplainedAfter nailing the two substages of segmentation (if you missed that, I highly recommend that you go back and read the guide I published yesterday!), the next logical step in your marketing strategy is targeting. Targeting is where your efforts go from general exploration to

The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical

The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping

Top 10 Tips for Marketers Planning a Black Friday Campaign Black Friday in the UK has evolved from an imported spectacle of bargain-fuelled chaos to a staple of the British retail calendar. For marketers, it's an inevitable and irresistible opportunity of retail strategy, a chance to showcase your creativity, wit, and ability to generate ROI

The History of Black Friday A Deep Dive for Marketers Black Friday is more than just a shopping event, it’s a cultural and commercial phenomenon that has transformed the retail landscape. For marketers, understanding its history provides valuable insights into consumer behaviour, cultural trends, and marketing strategy. Let’s unpack the origins, evolution, and marketing lessons

Publishing and Promoting Your Podcast From Free Tools to Full Investment Starting a podcast is an exciting venture that opens doors to reaching new audiences and establishing your brand or voice. However, as with any new project, there’s always a balance between cost, quality, and reach. Whether you're thinking of creating a podcast for the

How Do You Monetise Podcasting? How to Get Paid for Talking Too Much!? For many, podcasting used to be a quirky side hobby, covering topics like knitting or collecting rare Pokémon cards was a labour of love, recording random thoughts and expecting a limited audience - potentially just friends and family... Fast forward to