Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers) Breaking Down the Madness Let’s take a moment to acknowledge the most enduring relationship in a football fan’s life: their club's football kit. But like any long-term relationship, it comes with baggage. Namely, the fact that every year, without fail, football clubs

The Annual FC Madness How Repackaging the Same Game Every Year Is a Marketing Gold Mine! Ah, FIFA — wait, sorry — FC, the game that needs no introduction, because it’s essentially the same game as last year. But hey, they’ve updated the squads, added a few more pixels, and, of course, slapped a fresh

The Evolution of Cigarette Marketing in the UK A Marketer’s Perspective Marketing cigarettes in the UK has gone from a breezy puff to an uphill struggle, as decades of evolving regulations have reshaped the landscape. In the last 50 years, the tobacco industry has seen dramatic shifts in how it can communicate with consumers, as

The Ever-Evolving Spirit of Alcohol Marketing in the UK A Marketer’s Challenge Marketing alcohol in the UK has always required a fine balance between creativity and compliance. As regulations tighten, the industry is constantly forced to evolve, keeping marketers on their toes, especially when it comes to staying on the right side of the law.

The Debate Around Gambling Marketing A Double-Edged Sword Marketing has long been the lifeblood of industries, and the gambling sector is no exception. With the rise of online platforms, mobile betting apps, and digital casinos, the gambling industry has expanded exponentially. However, marketing this highly regulated sector has sparked ongoing debates, especially in the UK,

Exploring the Marketing of Legal Brothels A Look at the USA and Amsterdam When it comes to marketing industries traditionally shrouded in taboo, such as legal brothels and prostitution, creativity, discretion, and compliance with regulations are key. In the USA, particularly in Nevada, and in Amsterdam, the marketing of these businesses blends elements of tourism,

Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing Move over, tea! There’s a new leaf in town. The debate around cannabis legalisation in the UK has been smoking hot for years, and while other countries have already rolled out (pun intended) their policies, the UK remains... well, in

Does Sex Really Sell? Let's Unbutton the Truth! We’ve all heard the phrase "sex sells," but does it really? Advertisers seem to think so, judging by the scantily clad bodies that flood commercials, billboards, and magazine spreads. But is this just a lazy marketing tactic, or is there more to the allure of the human

Embrace the Shift to Natural Dog Foods or Face Extinction A Lesson from Market History In today’s rapidly evolving marketplace, consumer demands are shifting quicker than ever, and businesses that fail to adapt often face extinction. The pet food industry, specifically dog food companies producing ultra-processed dog foods, must take notice of a powerful trend:

The Rise and Fall of Napster In the late 1990s, Napster burst onto the scene, fundamentally changing how people accessed and shared music. Founded in 1999 by Shawn Fanning, John Fanning, and Sean Parker, Napster was a peer-to-peer (P2P) file-sharing service that allowed users to share MP3 files. By 2000, Napster had exploded in popularity,