The History of SEO From Link Building to Algorithm Overhauls Search Engine Optimisation (SEO) has evolved significantly since its humble beginnings. As the internet transformed from a collection of static web pages into a dynamic, multi-functional hub for information, communication, and commerce, SEO practitioners adapted to stay relevant. This article takes a journey through the

Shopify The Rise of Shopify Why Are So Many E-commerce Brands Choosing Shopify? E-commerce is evolving at breakneck speed, and businesses need platforms that can keep up with their growth and the ever-changing demands of online shoppers. Enter Shopify – the e-commerce platform that's taken the digital retail world by storm. With

SEO Demystified What a Marketer Needs to Know About Search Engine Optimisation In the world of digital marketing, Search Engine Optimisation (SEO) is both an art and a science. It's the bridge between your website and the people searching for what you offer. Engaging in SEO activities involves understanding how search engines work, knowing your

Welcome to the World of Dog Food Exploring Consumer Behaviour in the UK The UK pet food market is booming, and it’s not just about feeding our furry friends anymore. With pet ownership on the rise, especially since the pandemic, the way dog owners approach feeding their pets has become a topic of intrigue and

Introduction to Consumer Behaviour The Key to Understanding Your Customers In the world of marketing, understanding consumer behaviour is like unlocking the secrets of a treasure map. This field of study reveals why people buy what they buy, and how they make decisions in the complex world of endless choices. Whether you’re a budding marketer

The 7 P's of Marketing A Comprehensive Guide with Real-World Examples The 7 P's of marketing are a cornerstone framework for creating and refining marketing strategies. Originally derived from the traditional 4 P's of marketing:ProductPricePlacePromotion...the expanded model includes:PeopleProcessPhysical Evidence...providing a holistic approach to addressing the complexities of modern business. Let’s dive into each of these

Advertising to Children The Complexities of Targeting Two Audiences Marketing to children presents a unique and ethically charged challenge. Unlike many other segments, advertising aimed at kids often targets two audiences simultaneously: the child, who is drawn to the fun and excitement of the product, and the parent, who holds the purchasing power. This dynamic

How to Design "Killer" Segments in Marketing A Guide to Getting It Right Crafting the perfect marketing segment is a bit like assembling a dream team; you want the right mix of size, accessibility, and distinctiveness to make your efforts worthwhile. But how do you ensure your segments are ready to deliver results? Follow

The Importance of Ethics in Marketing Building Trust and Long-Term Success In the fast-paced world of marketing, the pressure to deliver results can sometimes tempt businesses to prioritise short-term gains over ethical considerations. However, ethical marketing is not just a moral imperative; it’s also a strategic one. Companies that prioritise integrity build trust, foster

Marketing Australia Day A Marketing Perspective on Opportunities and Controversies Australia Day (or 'Straya Day), celebrated annually on 26th January, is a significant date for the nation. It marks the arrival of the First Fleet at Port Jackson in 1788, a moment that heralded the beginning of British colonisation. For marketers, the day presents a