How to Design "Killer" Segments in Marketing A Guide to Getting It Right Crafting the perfect marketing segment is a bit like assembling a dream team; you want the right mix of size, accessibility, and distinctiveness to make your efforts worthwhile. But how do you ensure your segments are ready to deliver results? Follow

The Importance of Ethics in Marketing Building Trust and Long-Term Success In the fast-paced world of marketing, the pressure to deliver results can sometimes tempt businesses to prioritise short-term gains over ethical considerations. However, ethical marketing is not just a moral imperative; it’s also a strategic one. Companies that prioritise integrity build trust, foster

Marketing Australia Day A Marketing Perspective on Opportunities and Controversies Australia Day (or 'Straya Day), celebrated annually on 26th January, is a significant date for the nation. It marks the arrival of the First Fleet at Port Jackson in 1788, a moment that heralded the beginning of British colonisation. For marketers, the day presents a

AI Marketing Trends for 2025 What Marketers Need to Know About AI Artificial Intelligence (AI) is quietly revolutionising the marketing landscape, offering new ways to connect with audiences, streamline operations, and drive results. As we step into 2025, the integration of AI into marketing strategies is no longer optional; it’s essential. In this article, we’ll

Learning Marketing Unlock Your Marketing Potential Marketing is at the heart of every successful business. Whether you’re a student, a professional pivoting into a new career, or a marketer looking to sharpen your skills, understanding how to learn marketing effectively is essential. In this article, we’ll explore actionable steps to help you master marketing while

Top 5 Emerging Marketing Roles for 2025 The Innovative Roles Shaping the Industry in 2025 As the marketing landscape continues to evolve, several new roles are emerging to address the industry's shifting needs. Here are five key positions expected to be in high demand in 2025: AI Marketing Specialist – Harnesses artificial intelligence to personalise

How Influencer Marketing Can Help Grow Your Brand Leveraging the Power of Trusted Voices to Boost Brand Awareness, Build Credibility, and Drive Growth In the world of marketing, few strategies have proven to be as dynamic and impactful as influencer marketing. If you’re not already leveraging this modern-day word-of-mouth powerhouse, you could be missing out

Marketing Like a Sniper Precision Targeting for Your Brand Imagine this: you’re an elite sniper perched on a rooftop, your target in sight. This isn't just any target, this is your high-value individual, the one wreaking havoc on your KPIs. You’ve done the groundwork, scouted the territory, and now you’re ready to take the shot.In

An In-Depth Guide to Multivariate Segmentation Tools, Strategies, and Alternatives In today’s marketing landscape, multivariate segmentation has become an essential tool for businesses seeking to refine their target audience and maximise the relevance of their campaigns. Unlike traditional segmentation, which focuses on one or two variables (such as age or income), multivariate segmentation combines multiple

SEO Guide 2025 The Ultimate Guide to Boosting Your Marketing with SEO In today’s digital-first world, mastering search engine optimisation (SEO) isn’t optional; it’s a fundamental pillar of any successful marketing strategy. SEO has evolved far beyond the bad old days of stuffing keywords into content and building links. It now encompasses a broad range