Understanding Market Segmentation Building the Right Relationships with the Right Customers Understanding Market Segmentation: Building the Right Relationships with the Right CustomersIn the not-so-distant past, the answer to "Who is your target customer?" from many big brands was a confident yet misguided “everyone.” Fast-forward to today, and marketers now know this one-size-fits-all approach simply doesn’t
Building Community Through Passion and Perseverance A Deep Dive into Podcasting with Ray Hunt from In That Number Podcasting is often a labour of love. It requires dedication, planning, and more than a touch of creativity to stay relevant and engaging in a crowded space. This sentiment was echoed in my 2024 interview with
Why Nigel Adkins is So Well Loved at Southampton FC An Ode to Adkins! For anyone who lived through the Nigel Adkins era at Southampton FC, there’s no mystery as to why he’s held in such high regard by fans. His time at the helm, particularly the back-to-back promotions that took the club from League
Modern Thanksgiving A Coming Together of Traditions Thanksgiving is one of those celebrations that feels steeped in tradition, yet it's constantly evolving. The essence of the holiday, a time to gather, give thanks, and indulge - remains steadfast, but the details have shifted over the centuries. Let’s dive into the origins, evolution, and modern
The Founding of Thanksgiving A Nation’s Tradition Takes Shape - From Colonies to Country Thanksgiving, as many know it today, is a cornerstone of American culture. But the tradition wasn’t built in a single day, nor did it start with pumpkin pie and a perfectly roasted turkey. The formation of Thanksgiving, as a concept
Understanding Thanksgiving A UK Perspective In the UK, Thanksgiving is a cultural curiosity. Most of us are familiar with it from American TV shows and movies, but we don’t celebrate it here. For us, the closest equivalent might be the Harvest Festival, though it’s more subdued and lacks the fanfare of its American counterpart.
EP8 - What is Thanksgiving?The Untold Story of Thanksgiving from a UK Marketers Perspective Episode Summary This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing
Kotler’s Stages of Implementation and Control Developing a Marketing Mix Strategy This article follows on from the previous articles: Preparing for Segmentation, Targeting and Positioning The two sub-stages of Segmentation The two sub-stages of Targeting The two sub-stages of Positioning After completing the segmentation, targeting, and positioning (STP) process, the next logical step in the
The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to
The Two Sub-Stages of Marketing Targeting:The Two Stages of Targeting ExplainedAfter nailing the two substages of segmentation (if you missed that, I highly recommend that you go back and read the guide I published yesterday!), the next logical step in your marketing strategy is targeting. Targeting is where your efforts go from general exploration to
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