The Psychology Behind Consumer Decisions The Hidden Influences Shaping Consumer Choices – How Cognitive Biases Drive Buying Behaviour Every day, consumers make thousands of decisions -what to buy, where to shop, which brand to trust. On the surface, these choices may seem rational, driven by logical comparisons of price, quality, and need. However, beneath the
How Having a Song Used in an Advert Can Affect a Band or Musician A Blessing or a Curse? The relationship between music and advertising has always been a complex one. For some artists, having a song featured in a major advertising campaign can be a career-defining moment, bringing exposure to new audiences, driving up
Consumer Mysteries That Marketers Can't Explain The Strange Behaviours That Defy Logic Marketing is built on psychology, data, and strategy. We track consumer behaviour, analyse patterns, and optimise everything from pricing to placement. Yet, despite all the research, A/B testing, and endless reports, some consumer behaviours remain baffling.These are the mysteries that keep marketers up
The Most Hated Sales Tactics ... and Why They Backfire Sales and marketing are two sides of the same coin. A good marketing strategy makes sales easier, and good salesmanship reinforces brand trust. But when sales tactics feel pushy, deceptive, or downright annoying, they can do the opposite - driving customers away, damaging brand reputation,
The Fundamentals of Operations Management for Marketers Why Marketers Should Care About Operations Management Operations management might sound like something best left to supply chain, logistics, or manufacturing experts. However, for marketers, understanding the fundamentals of operations management is crucial for delivering successful campaigns, managing budgets, and ensuring that strategic goals align with an organisation’s
What Marketers Can Learn from Charles Darwin Adapting to Survive in a Changing Landscape Charles Darwin is best known for his revolutionary theory of evolution by natural selection, which transformed the way we understand life itself. While his work is deeply rooted in biology, the principles he outlined in On the Origin of Species (1859)
Video - The Truth Behind the Kellogg’s Marketing Lie Video Transcript "The Truth Behind the Kellogg’s Marketing Lie": "Rise and shine! Can you pass the milk? Maybe some eggs and bacon? You’ve probably heard it before: Breakfast is the most important meal of the day. But what
EP10 - The Truth Behind the Kellogg’s Marketing Lie Episode Summary Breakfast is the most important meal of the day… or is it? In this episode of Marketing Made Clear, we dive into one of the greatest marketing myths of all time - the Kellogg’s breakfast lie. We
Virtue Signalling in Marketing A Hollow Strategy or Ethical Imperative? Firstly, I fully acknowledge that covering this topic means that I am treading dangerous ground - so it's important to understand my standpoint. I produce articles aimed at Marketers, or individuals that aspire to learn marketing - so it is highly likely that people reading
Basic Purchasing Principles for Marketers Understanding the Buyer's Perspective Purchasing isn't just a back-office function - it’s a critical element of business strategy that marketers must understand. Whether you’re working with procurement teams, negotiating contracts with agencies, or making purchasing decisions within your marketing department, mastering the fundamentals of purchasing can give you a serious
