The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical
The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping
Top 10 Tips for Marketers Planning a Black Friday Campaign Black Friday in the UK has evolved from an imported spectacle of bargain-fuelled chaos to a staple of the British retail calendar. For marketers, it's an inevitable and irresistible opportunity of retail strategy, a chance to showcase your creativity, wit, and ability to generate ROI
The History of Black Friday A Deep Dive for Marketers Black Friday is more than just a shopping event, it’s a cultural and commercial phenomenon that has transformed the retail landscape. For marketers, understanding its history provides valuable insights into consumer behaviour, cultural trends, and marketing strategy. Let’s unpack the origins, evolution, and marketing lessons
Podcast: EP7 - The STP Framework - Segmentation, Targeting and Positioning Episode Summary In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help
Publishing and Promoting Your Podcast From Free Tools to Full Investment Starting a podcast is an exciting venture that opens doors to reaching new audiences and establishing your brand or voice. However, as with any new project, there’s always a balance between cost, quality, and reach. Whether you're thinking of creating a podcast for the
How Do You Monetise Podcasting? How to Get Paid for Talking Too Much!? For many, podcasting used to be a quirky side hobby, covering topics like knitting or collecting rare Pokémon cards was a labour of love, recording random thoughts and expecting a limited audience - potentially just friends and family... Fast forward to
Podcasting by Numbers 500 Million Listeners Can't Be Wrong So, you’re thinking of starting a podcast? Congratulations! You’re about to join an elite club of people with a microphone, a quirky intro jingle, and a burning desire to talk about, well... everything. But before you dive headfirst into the land of waveforms and editing
The History of Podcasting, So Far! From iPods to World Domination Let me start by saying - this article was written and published in October 2024, so if you're reading this in the future - things may well have moved on!? But let us talk about the phenomenon that is podcasting... a medium that
Guy Fawkes Night Unpacking Marketing Opportunities for Brands As marketers, we're always on the lookout for key moments to engage with audiences and create memorable campaigns. Guy Fawkes Night, also known as Bonfire Night, offers just that opportunity, a time when people come together to celebrate with fireworks, bonfires, and communal gatherings. If your
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