Introduction to Sociology for Marketers Understanding the Bigger Picture It is common in marketing to focus on metrics, creativity, and consumer behaviour. But there’s a deeper layer to understanding your audience - one that goes beyond individual preferences and into the realm of societal behaviours, norms, and structures. Enter sociology: the study of human

20 Essential Digital Marketing Terms for the Modern Marketer Boost Your Digital Marketing With These Key Terms As we continue our series on marketing terms, following on from the success of the "20 Marketing Terms Every Marketer Should Know" article, then "20 More Marketing Terms Every Marketer Should Know" and "20 Advanced Marketing Terms for

Key Financial Terms The Primary Financial Terms Every Marketer Needs To Understand As marketers, we often find ourselves caught up in the excitement of crafting campaigns, analysing engagement metrics, and perfecting brand messaging. But understanding the financial landscape is just as crucial. A solid grasp of key financial terms not only helps you communicate

An Introduction to Sigmund Freud Understanding the Father of Psychoanalysis and His Relevance to Marketing Sigmund Freud, the father of psychoanalysis, remains one of the most influential figures in psychology, philosophy, and even cultural studies. Born on 6 May 1856 in Freiberg (now Příbor, Czech Republic), he was a neurologist by training. Freud spent

The Psychology Behind Consumer Decisions The Hidden Influences Shaping Consumer Choices – How Cognitive Biases Drive Buying Behaviour Every day, consumers make thousands of decisions -what to buy, where to shop, which brand to trust. On the surface, these choices may seem rational, driven by logical comparisons of price, quality, and need. However, beneath the

How Having a Song Used in an Advert Can Affect a Band or Musician A Blessing or a Curse? The relationship between music and advertising has always been a complex one. For some artists, having a song featured in a major advertising campaign can be a career-defining moment, bringing exposure to new audiences, driving up

Consumer Mysteries That Marketers Can't Explain The Strange Behaviours That Defy Logic Marketing is built on psychology, data, and strategy. We track consumer behaviour, analyse patterns, and optimise everything from pricing to placement. Yet, despite all the research, A/B testing, and endless reports, some consumer behaviours remain baffling.These are the mysteries that keep marketers up

The Most Hated Sales Tactics ... and Why They Backfire Sales and marketing are two sides of the same coin. A good marketing strategy makes sales easier, and good salesmanship reinforces brand trust. But when sales tactics feel pushy, deceptive, or downright annoying, they can do the opposite - driving customers away, damaging brand reputation,

The Fundamentals of Operations Management for Marketers Why Marketers Should Care About Operations Management Operations management might sound like something best left to supply chain, logistics, or manufacturing experts. However, for marketers, understanding the fundamentals of operations management is crucial for delivering successful campaigns, managing budgets, and ensuring that strategic goals align with an organisation’s

What Marketers Can Learn from Charles Darwin Adapting to Survive in a Changing Landscape Charles Darwin is best known for his revolutionary theory of evolution by natural selection, which transformed the way we understand life itself. While his work is deeply rooted in biology, the principles he outlined in On the Origin of Species (1859)