About Will Green

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So far Will Green has created 287 blog entries.

Easy-to-Set-Up Adverts for Marketers with Little Experience

Easy-to-Set-Up Adverts for Marketers with Little Experience Simple, Effective Advertising Without the Headache If you’re just starting out in marketing, or if the idea of setting up an ad campaign gives you a mild panic attack — don’t worry. You’re not alone. Digital advertising can feel like trying to solve a Rubik’s Cube in the

Easy-to-Set-Up Adverts for Marketers with Little Experience2025-04-02T15:37:59+00:00

Buyers in Conflict: The Role of Cognitive Dissonance in Marketing

Buyers in Conflict: The Role of Cognitive Dissonance in Marketing From Pre-Purchase Anxiety to Post-Purchase Regret – and How Brands Can Respond Cognitive dissonance is a foundational theory in psychology that describes the mental discomfort people experience when they hold conflicting beliefs, attitudes, or values. Leon Festinger’s seminal work A Theory of Cognitive Dissonance (1957)

Buyers in Conflict: The Role of Cognitive Dissonance in Marketing2025-03-31T16:08:11+00:00

St George’s Day: The Story Behind England’s Flag

St George’s Day The Story Behind England’s Flag, Its Saint, and the Struggle for Modern Identity Every year, on 23rd April, St George’s Day rolls around… and you’d be forgiven for barely noticing. Unlike Ireland’s Guinness-fuelled St Patrick’s Day celebrations or Scotland’s kilted homage to St Andrew, St George’s Day in England often passes with

St George’s Day: The Story Behind England’s Flag2025-03-24T15:36:39+00:00

Podcast: EP12 – The Psychology of Owning a Dog: Dogs As an Extension of Us

EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us Episode Summary Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind

Podcast: EP12 – The Psychology of Owning a Dog: Dogs As an Extension of Us2025-04-22T08:53:06+00:00

Earth Day: A Moment to Reflect on Marketing Sustainability

Earth Day A Moment to Reflect on Marketing Sustainability Every year on 22nd April, over a billion people across the globe unite to mark Earth Day - a moment of reflection, a call to action, and a reminder that our planet doesn’t have a Plan B. But Earth Day isn’t just about planting trees and

Earth Day: A Moment to Reflect on Marketing Sustainability2025-03-24T10:29:28+00:00

World Creativity and Innovation Day

World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Every year on 21st April, the world hits pause to celebrate World Creativity and Innovation Day - a United Nations initiative established in 2017 to raise awareness of the role creativity and innovation play in solving problems, driving human development,

World Creativity and Innovation Day2025-03-21T17:06:08+00:00

The History of Easter: A Story of Tradition, Marketing, and Reinvention

The History of Easter A Story of Tradition, Marketing, and Reinvention Easter is one of the most significant celebrations in the Christian calendar, commemorating the resurrection of Jesus Christ. But beyond its religious roots, Easter has evolved into a cultural and commercial phenomenon, blending centuries-old traditions with modern marketing strategies that continue to shape the

The History of Easter: A Story of Tradition, Marketing, and Reinvention2025-03-20T10:49:42+00:00

Aldi vs Lidl vs UK Supermarkets: The Disruption of the British Grocery Market

Aldi vs Lidl vs UK Supermarkets The Disruption of the British Grocery Market The UK grocery landscape has undergone a seismic shift over the past few decades, largely due to the entry and expansion of German discount retailers Aldi and Lidl. Their unique business models and aggressive growth strategies have not only challenged the traditional

Aldi vs Lidl vs UK Supermarkets: The Disruption of the British Grocery Market2025-03-20T14:13:27+00:00

The Hidden World of Easter Eggs: A Deep Dive into Pop Culture’s Best-Kept Secrets

The Hidden World of Easter Eggs A Deep Dive into Pop Culture’s Best-Kept Secrets Every Easter, children across the world hunt for brightly coloured eggs, hidden in gardens and parks, filled with sweet surprises. But in the world of gaming and popular culture, ‘Easter Eggs’ take on a different meaning entirely. These digital secrets, concealed

The Hidden World of Easter Eggs: A Deep Dive into Pop Culture’s Best-Kept Secrets2025-03-20T09:26:16+00:00

About My Work

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