About Will Green

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So far Will Green has created 302 blog entries.

Mental Health Awareness Week – Finding Balance Across Life’s Stages in the Marketing World

Work-Life What Now? Finding Balance Across Life’s Stages in the Marketing World We can sometimes be accused of seeing “work-life balance” as one of those buzzwords that sounds lovely in theory - but in practice? It can feel like a cruel joke.Because let’s be honest. Marketing is demanding. Life is demanding. And the idea of

Mental Health Awareness Week – Finding Balance Across Life’s Stages in the Marketing World2025-05-19T14:11:07+00:00

Mental Health Awareness Week – How Marketing Leaders Can Foster a Healthy Work Culture

Leadership That Listens How Marketing Managers and Directors Can Foster a Mentally Healthy Work Culture Mental Health Awareness Week has rightly shone a spotlight on movement, pressure, and practical tools for managing workload. But if you're reading this as a marketing manager, head of department, or director, there's one vital piece we haven’t covered yet

Mental Health Awareness Week – How Marketing Leaders Can Foster a Healthy Work Culture2025-05-19T14:11:27+00:00

Mental Health Awareness Week – How Marketers Can Manage Workload

Tools to Tame the Chaos How Marketers Can Manage Workload Without Losing the Plot Marketing isn’t just a job - it’s a multi-tab lifestyle. One moment you’re deep in Google Analytics, the next you’re presenting a pitch, coordinating social media, fielding feedback from legal, AND wondering if your fifth coffee counts as lunch. If pressure

Mental Health Awareness Week – How Marketers Can Manage Workload2025-05-19T14:11:51+00:00

Mental Health Awareness Week – Under Pressure: How Marketers Can Cope

Under Pressure How Marketers Can Cope (Without Exploding Like a Misfired Campaign) So, Mental Health Awareness Week has got us moving more - physically, hopefully emotionally - and now it’s time to dig into something even more pressing: pressure itself.Let’s be honest. Marketing is basically professional pressure in a PowerPoint. Deadlines. KPIs. Campaigns that must

Mental Health Awareness Week – Under Pressure: How Marketers Can Cope2025-05-19T14:11:51+00:00

Mental Health Awareness Week

Mental Health Awareness Week Why Marketers Need to Talk About It Mental Health Awareness Week (13–19 May 2025) isn’t just a trending hashtag or another campaign for your social calendar. It’s a vital reminder that behind every brief, brainstorm, and perfectly crafted email subject line, there are actual human beings - and yes, even marketers

Mental Health Awareness Week2025-05-19T14:11:51+00:00

Heuristics in Marketing: Why Your Brain Loves Shortcuts (and How Brands Use Them)

Heuristics in Marketing Why Your Brain Loves Shortcuts (and How Brands Use Them) Marketing, at its core, is all about influencing decisions. And when it comes to decision-making, our brains are constantly looking for ways to make the process quicker, easier, and more efficient. Enter heuristics - those mental shortcuts we use to navigate

Heuristics in Marketing: Why Your Brain Loves Shortcuts (and How Brands Use Them)2025-05-19T14:28:54+00:00

20 Marketing Metrics Every Marketer Should Master

20 Marketing Metrics Every Marketer Should Master 20 Need-To-Know Marketing Metrics Marketing is essentially a "pointless" activity without measurable results. This final article focuses on the metrics that marketers must understand to evaluate success and optimise campaigns. This article follows on from: "20 Marketing Terms Every Marketer Should Know" "20 More Marketing Terms Every

20 Marketing Metrics Every Marketer Should Master2025-05-19T14:25:07+00:00

Adidas vs. Puma

Adidas vs. Puma A Family Feud That Changed the Sportswear World In a previous article, we explored the high-stakes branding war between Adidas and Nike - the battle for dominance in a market defined by celebrity endorsements, lifestyle marketing, and sneaker-head culture. But before Adidas took on Nike, it had a much more personal rivalry

Adidas vs. Puma2025-05-19T14:26:58+00:00

Freud’s Psychology and Consumer Behaviour

Freud’s Psychology and Consumer Behaviour The Unconscious Consumer in Marketing Marketing is often seen as the art and science of influencing consumer decisions – and many of those decisions are not as rational as they appear. Over a century ago, Sigmund Freud’s psychoanalytic theories posited that people are largely driven by unconscious desires and hidden

Freud’s Psychology and Consumer Behaviour2025-05-19T14:28:43+00:00

About My Work

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