Who Creates a Company's Marketing Strategy? Creating a company's marketing strategy is a multifaceted process that involves various roles and contributions across the organisation. While theoretically, anyone can propose a marketing strategy, its successful implementation requires the backing and engagement of both strategic decision-makers and the broader marketing team. Let's delve into the specifics of

Key Learnings from Philip Kotler's Marketing Insights from A-Z   Philip Kotler, often hailed as the father of modern marketing, offers invaluable insights in his book "Marketing Insights from A-Z." He emphasises understanding customer needs, adapting to changing market dynamics, and leveraging digital platforms to achieve marketing success. Here, we delve into nine key trends

Tips for Creating a Value Proposition and Strategy Creating a compelling value proposition and strategy is crucial for any business aiming to succeed in a competitive market. Based on a blend of experience, practical insights, and academic research, this article will hopefully provide you with some valuable tips to help you effectively craft your value

Value Propositions Four Brands That Redefined Their Industries A value proposition is a clear and concise statement that explains the unique benefits and advantages a company's product or service offers to its customers. It articulates why a customer should choose that particular product or service over competitors' options. A well-crafted value proposition addresses the customer's

The Importance of a Strong Marketing Value Proposition The Value Proposition: Essential for Success A compelling value proposition is the cornerstone of successful marketing and business strategies. It succinctly communicates the unique benefits and advantages a product or service offers to customers, distinguishing it from competitors. The importance of crafting and refining a value