About Will Green

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So far Will Green has created 258 blog entries.

The Founding of Thanksgiving in the USA: From Colonies to Country

The Founding of Thanksgiving A Nation’s Tradition Takes Shape - From Colonies to Country Thanksgiving, as many know it today, is a cornerstone of American culture. But the tradition wasn’t built in a single day, nor did it start with pumpkin pie and a perfectly roasted turkey. The formation of Thanksgiving, as a concept

The Founding of Thanksgiving in the USA: From Colonies to Country2024-11-29T11:08:13+00:00

Understanding Thanksgiving: A UK Perspective

Understanding Thanksgiving A UK Perspective In the UK, Thanksgiving is a cultural curiosity. Most of us are familiar with it from American TV shows and movies, but we don’t celebrate it here. For us, the closest equivalent might be the Harvest Festival, though it’s more subdued and lacks the fanfare of its American counterpart.

Understanding Thanksgiving: A UK Perspective2024-11-26T22:03:27+00:00

Podcast: EP8 – What is Thanksgiving?

EP8 - What is Thanksgiving?The Untold Story of Thanksgiving from a UK Marketers Perspective Episode Summary This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing

Podcast: EP8 – What is Thanksgiving?2024-11-26T18:14:55+00:00

Developing a Marketing Mix Strategy: Kotler’s Stages of Implementation and Control

Kotler’s Stages of Implementation and Control Developing a Marketing Mix Strategy This article follows on from the previous articles: Preparing for Segmentation, Targeting and Positioning The two sub-stages of Segmentation The two sub-stages of Targeting The two sub-stages of Positioning After completing the segmentation, targeting, and positioning (STP) process, the next logical step in the

Developing a Marketing Mix Strategy: Kotler’s Stages of Implementation and Control2024-11-25T16:48:25+00:00

The Two Sub-Steps of Marketing Positioning Explained

The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to

The Two Sub-Steps of Marketing Positioning Explained2024-11-25T16:37:09+00:00

The Two Sub-Stages of Marketing Targeting

The Two Sub-Stages of Marketing Targeting:The Two Stages of Targeting ExplainedAfter nailing the two substages of segmentation (if you missed that, I highly recommend that you go back and read the guide I published yesterday!), the next logical step in your marketing strategy is targeting. Targeting is where your efforts go from general exploration to

The Two Sub-Stages of Marketing Targeting2024-11-25T16:38:24+00:00

The Two Sub-Stages of Marketing Segmentation:

The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical

The Two Sub-Stages of Marketing Segmentation:2024-11-19T13:29:47+00:00

The First Step in Segmentation, Targeting, and Positioning: Research

The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping

The First Step in Segmentation, Targeting, and Positioning: Research2024-11-15T17:52:32+00:00

Top 10 Tips for Marketers Planning a Black Friday Campaign

Top 10 Tips for Marketers Planning a Black Friday Campaign Black Friday in the UK has evolved from an imported spectacle of bargain-fuelled chaos to a staple of the British retail calendar. For marketers, it's an inevitable and irresistible opportunity of retail strategy, a chance to showcase your creativity, wit, and ability to generate ROI

Top 10 Tips for Marketers Planning a Black Friday Campaign2024-11-15T17:00:10+00:00

The History of Black Friday: A Deep Dive for Marketers

The History of Black Friday A Deep Dive for Marketers Black Friday is more than just a shopping event, it’s a cultural and commercial phenomenon that has transformed the retail landscape. For marketers, understanding its history provides valuable insights into consumer behaviour, cultural trends, and marketing strategy. Let’s unpack the origins, evolution, and marketing lessons

The History of Black Friday: A Deep Dive for Marketers2024-11-15T09:37:41+00:00

About My Work

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