Questionnaire used for Clubbers at Ministry of Sound
Age
- 18-24 years
- 25-29 years
- 30-40 years
- 40 years and over
Gender
- Male
- Female
How would you describe yourself?
- I rarely go clubbing
- I sometimes go clubbing
- I go clubbing most weekends
- I go clubbing every weekend
How often do you go clubbing?
- Once a month
- 2-3 times a month
- 3-4 times a month
- 5+ times a month
How old were you when you first went to a club?
- Under 18 18-24
- 25-29 30-40
- 40 and over
How important is clubbing to you?
- Extremely Important
- Important
- Neither Important nor Unimportant
- Unimportant
- Extremely Un-Important
Is music an important aspect of your life?
- Yes
- No
On a scale of 1 to 5, What do you like to see at branded nightclubs?
- Lots of décor 1-2-3-4-5
- Some décor 1-2-3-4-5
- Celebrities 1-2-3-4-5
- Themed Nights 1-2-3-4-5
- Or………………………………..
How do you find out ‘what’s going on’
- Website ………………..
- Newspaper
- Magazines
- Flyers
- Word of mouth
- Radio
- Posters in venue
- Posters on street
- E-flyers …………………………………………..
- Other…………………
What do you expect to pay as an entry charge on a branded night?
- Nothing
- £1-5
- £6-10
- £11-15
- £16-20
- £21+
Have you heard of Housexy?
- Yes
- No
If Yes, where did you first hear of the brand?
- Website ………………..
- Newspaper
- Magazines
- Flyers
- Word of mouth
- Radio
- Posters in venue
- Posters on street
- At an event
- TV Advertising
- Other
Are you here for Housexy?
- Yes
- No
If so, how many Housexy events have you been to?
- None
- 1-3
- 4-7
- 8-10
- 11+
What fundamental aspect draws you to a Housexy event?
- Price
- Line-Up
- Brand
- Drinks prices
- The Club
- Reputation …………………………
- Previous experience……………………..
What is your perception of Housexy?
- Underground 1 – 2 – 3 – 4 – 5 Commercial
- Individual 1 – 2 – 3 – 4 – 5 Generic
- Fun 1 – 2 – 3 – 4 – 5 Serious
- Chilled 1 – 2 – 3 – 4 – 5 Energetic
- Boring 1 – 2 – 3 – 4 – 5 Sexy
What is better/worse about Housexy compared to other Brands?
- Playlists DJ’s
- Brand Image Reputation
- Clientele
Have you visited Housexy.com?
- Yes No
How do you rate Housexy? (1 being crap, 10 being awesome)
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
How do you rate Hed Kandi? (1 being crap, 10 being awesome)
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
How do you rate Kinky Malinki? (1 being crap, 10 being awesome)
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
How do you rate Kissdafunk? (1 being crap, 10 being awesome)
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
How do you rate Pukka Up? (1 being crap, 10 being awesome)
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10
