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Marketing Articles

Clear, practical content explaining marketing concepts, with essays and regular articles designed to make marketing easier to understand.
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Marketing Tools

Free marketing calculators to help you understand key metrics like ROI, CAC, and CLV – turning complex numbers into useful, decision-ready insight.

Free Marketing Calculators

Marketing Podcast

Listen to Marketing Made Clear and selected guest appearances, covering marketing and real-world lessons. Available on all platforms.

Listen to Podcast

Marketing Careers Hub

Explore marketing career paths, roles, salaries, and skills – plus practical advice for students, early-career marketers, and those looking to progress.

Explore Marketing Careers

Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing! My name is Will Green (as seen on PBS, MTV, Spotify, Apple, Amazon and YouTube) and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

Smiling man with glasses and short hair wearing a checked blazer and white shirt, sitting against a white background. Marketing Made Clear

The Marketing Made Clear Newsletter

Sign up here for a monthly newsletter that will collate all the latest articles and marketing thought leadership from Marketing Made Clear.

Marketing Essays, Articles and Blogs

  • A person dressed as a ninja in black attire holds a sword and looks intently at the camera, with a wooden background behind them. Marketing Made Clear

    The Power of Entertainment in Advertising: A Lesson from Snickers

  • A tough-looking man in a leather jacket holds a colourful make-up palette, frowning sceptically. The scene is set indoors with a dim, rugged background. Marketing Made Clear

    Relevance in Advertising: Why Targeting Matters More Than Ever

  • A busy city square at night with crowds of people and numerous brightly lit billboards, many displaying images of hamsters and mice. The wet pavement reflects the colourful neon lights. Marketing Made Clear

    The Annoyance of Advertising Repetitiveness: Striking the Right Balance

  • A vintage television displays a large YouTube play button on its screen, set in a dimly lit room with a modern tech atmosphere. Marketing Made Clear

    The Evolution of YouTube: From Humble Beginnings to a Global Media Giant

  • A man with glasses and a beard, wearing a red and yellow hoodie, sits on a sofa watching a football match on a large TV in a dimly lit room. Marketing Made Clear

    Sports TV Adverts in the USA vs. the UK: How Much Is Too Much?

  • UK Football Teams Score Big with Diverse Sponsorship Deals

  • Podcast: BONUS: Personal Update: A Personal Update: My Hospital Experience and Recovery Journey

  • A vintage advertisement shows a clock with Bulova Watch Time inside the outline of the United States, with the text AMERICA RUNS ON BULOVA TIME beneath it. Marketing Made Clear

    The Dawn of Television Advertising: “America Runs on Bulova Time”

Free Marketing Tools

Free Marketing Tools

To help you take the guesswork out of measuring marketing performance, we’ve created a series of free, easy-to-use calculators for key metrics.

Effective measurement isn’t just about understanding the numbers – it’s about using them to make smarter decisions that directly impact your bottom line.

Each tool focuses on a specific aspect of marketing effectiveness, ensuring you can confidently evaluate your campaigns and make data-driven decisions.

Marketing Careers Hub

The Marketing Careers Hub is a free, practical guide designed to help you build a marketing career from the ground up.

Whether you’re a student, graduate, career switcher, or early-career marketer, this section brings together everything you need to find your first role, strengthen your skills, and progress confidently in the industry.

From writing your first CV to understanding interview tasks, graduate schemes, and personal branding, this hub covers every step of your marketing journey.

A smiling person with glasses and a white shirt sits with arms folded. Bold yellow and blue text over the image reads, CAREERS HUB. Marketing Made Clear

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