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Marketing Resources

Articles, Essays and News

Content includes marketing topics “Made Clear”, demonstrating the fundamentals of various marketing concepts. Includes a regular blog that provides additional insights for readers.

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Marketing Podcast

Appearances & Episodes

Check out my podcast “Marketing Made Clear” as well as my various guest appearances. Marketing Made Clear is available on most streaming platforms, including Spotify, Apple and more!

Listen to Podcasts

Marketing Tools

Free Calculators

Explore our free marketing tools, designed to help you measure essential metrics like ROI, CAC, and CLV. Simplify complex data, gain actionable insights, and optimise your marketing performance.

FREE CALCULATORS

Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

The Marketing Made Clear Newsletter

Sign up here for a monthly newsletter that will collate all the latest articles and marketing thought leadership from Marketing Made Clear.

Marketing Essays, Articles and Blogs

  • Types of Marketing Segmentation

  • Media Selection in Marketing Targeting

  • Why I Find The “Segment of One” Concept Misleading

  • Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

  • New Year’s Eve: An Opportunity for Marketers

  • The History and Origins of Celebrating New Year’s Eve

  • The Modern Marketing Opportunity of Christmas

  • Globalisation of Christmas

  • The Victorian Influence on Christmas

  • Podcast: BONUS – Happy Christmas

  • Christmas in Medieval Europe: The Evolution of Festive Traditions

  • The Religious Origins of Christmas: The Birth of Christmas in Christianity

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