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Marketing Articles

Clear, practical content explaining marketing concepts, with essays and regular articles designed to make marketing easier to understand.
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Marketing Tools

Free marketing calculators to help you understand key metrics like ROI, CAC, and CLV – turning complex numbers into useful, decision-ready insight.

Free Marketing Calculators

Marketing Podcast

Listen to Marketing Made Clear and selected guest appearances, covering marketing and real-world lessons. Available on all platforms.

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Marketing Careers Hub

Explore marketing career paths, roles, salaries, and skills – plus practical advice for students, early-career marketers, and those looking to progress.

Explore Marketing Careers

Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing! My name is Will Green (as seen on PBS, MTV, Spotify, Apple, Amazon and YouTube) and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

Smiling man with glasses and short hair wearing a checked blazer and white shirt, sitting against a white background. Marketing Made Clear

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Marketing Essays, Articles and Blogs

  • When the Dog Moved Upstairs: How Pet Humanisation Created a Premium Market

  • A man with a thick moustache and dark hair sits in a large red armchair, wearing a red velvet suit, gazing thoughtfully with his hand resting on his face in a warmly lit, elegant room. Marketing Made Clear

    Thorstein Veblen: The Economist Who Explained Why People Buy Things They Don’t Need

  • A woman with long blonde hair styled in loose waves and a side plait poses with her chin resting on her hand, wearing a dark, lacy top against a textured brown background. Marketing Made Clear

    Theranos: How Elizabeth Holmes Marketed a $9 Billion Illusion

  • Two muscular men in athletic shirts stand in a gym setting, facing each other with intense expressions. A bold VS is centred between them, suggesting a competitive or versus scenario. Marketing Made Clear

    Gymshark vs Under Armour: The Battle Between Athletes and Influencers

  • A soldier in Second World War gear sits by a stream, looking thoughtful. Other soldiers are scattered around a ruined village with smoke and fire in the background. Marketing Made Clear

    Marketing During World War II: When Advertising Became a Weapon

  • Three people participate in a Pepsi Challenge taste test at a shopping centre, with Pepsi and Coca-Cola cups on a table and signs reading “Take the Pepsi Challenge!” and “You be the judge!” nearby. Marketing Made Clear

    The Pepsi Challenge: The Marketing Campaign That Accidentally Created a Generation of Brand Loyalists: Why almost everyone remembers it wrong

  • A red banner labelled BRAND is displayed above a blue box, surrounded by stars, a dark plant silhouette, and a megaphone on a tripod against a blue abstract background. Marketing Made Clear

    How to Measure Brand Recognition (Without Fooling Yourself)

  • A person pushes a shopping trolley down a supermarket aisle at Aldi, passing shelves stocked with food items. Other shoppers are visible further down the aisle. Signs promote Aldi’s low prices and quality products. Marketing Made Clear

    Why Aldi Proves Competing on Price Isn’t a Race to the Bottom

Free Marketing Tools

Free Marketing Tools

To help you take the guesswork out of measuring marketing performance, we’ve created a series of free, easy-to-use calculators for key metrics.

Effective measurement isn’t just about understanding the numbers – it’s about using them to make smarter decisions that directly impact your bottom line.

Each tool focuses on a specific aspect of marketing effectiveness, ensuring you can confidently evaluate your campaigns and make data-driven decisions.

Marketing Careers Hub

The Marketing Careers Hub is a free, practical guide designed to help you build a marketing career from the ground up.

Whether you’re a student, graduate, career switcher, or early-career marketer, this section brings together everything you need to find your first role, strengthen your skills, and progress confidently in the industry.

From writing your first CV to understanding interview tasks, graduate schemes, and personal branding, this hub covers every step of your marketing journey.

A smiling person with glasses and a white shirt sits with arms folded. Bold yellow and blue text over the image reads, CAREERS HUB. Marketing Made Clear

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