SEO (Search Engine Optimisation) is the practice of enhancing a website so it appears higher in organic search engine results. It involves both technical and creative elements – from improving website speed and mobile-friendliness, to researching keywords and writing high-quality content.
The aim of SEO is simple: to get your site in front of people who are actively searching for what you offer. A well-optimised website is easier for Google (and other search engines) to crawl, understand, and rank. SEO includes on-page optimisation (like headings, meta tags and internal links), off-page SEO (like backlinks), and technical SEO (like site structure). It’s not an overnight fix – but the long-term benefits can be enormous.
