Marketing Made Clear

Search the library

What do you want to learn about?

Marketing Made Clear

FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing

FAQs: STP in Marketing FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing Segmentation, Targeting, and Positioning (STP) is the cornerstone of effective marketing strategy. To help demystify these concepts, we’ve compiled some frequently asked questions to provide clarity and practical insights. The Marketing Made Clear Podcast

FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing2025-05-20T10:55:24+00:00

Media Selection in Marketing Positioning

Media Selection in Marketing Positioning Why Media Selection and Avoiding Generic, Mass Marketing Are Crucial for Marketing Positioning When it comes to effective marketing, media selection is one of the most critical decisions you can make. It’s not just about picking any platform to shout about your product or service; it’s about carefully choosing the

Media Selection in Marketing Positioning2025-05-20T10:52:12+00:00

Marketing without the mystery

Marketing Made Clear

Clear, practical explanations of marketing history, strategy and consumer behaviour - with enough corporate disasters to keep things interesting.

Listen & follow

Marketing ideas, interviews and occasional corporate catastrophes — available in audio form.

Explore the podcast

© Marketing Made Clear 2023–2026. All rights reserved.