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Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
The Do’s and Don’ts of Marketing to Gen Z How to connect with the world’s most sceptical (yet most influential) generation If Millennials were the avocado-toast generation, then Gen Z are the oat-milk-latte-with-an-extra-shot-and-a-side-of-climate-anxiety crowd. Born between the mid-1990s and early 2010s, they’ve grown up in a world of smartphones, social media, and economic uncertainty.
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
What is AWIN? A Clear Introduction to the Affiliate Marketing Platform Affiliate marketing might sound like something out of an MLM handbook, but don’t worry – we’re not about to ask you to sell protein shakes to your nan. In the professional world of digital marketing, affiliate platforms like AWIN play a serious role in
Marketing SaaS vs Physical Products What Marketers Need to Know Marketing a SaaS platform and marketing a physical product might both fall under the umbrella of “marketing,” but the mindset, metrics, and messaging behind each are strikingly different. Like comparing a live jazz performance with a studio album – they both involve music, but the
Grow with Google Free Marketing Training That’s Actually Worth Your Time If you’ve ever fallen into a YouTube wormhole of marketing tips, you’ve probably seen the phrase Grow with Google pop up. It sounds like another slick corporate slogan - but behind it lies a surprisingly generous initiative: Google offering genuinely useful (and totally free)
Marketing Management Fundamentals Understanding the Core Principles, Strategies, and Ethical Considerations in Modern Marketing Marketing management is a critical function within any organisation, bridging the gap between a company’s products or services and its target audience. It encompasses strategic planning, market research, branding, pricing, promotion, and distribution. Rooted in both art and science, effective marketing
