Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy Why the conversations customers have about you may matter more than your advertising There’s a long-held assumption in marketing that word of mouth (WOM) is one of the most powerful forms of promotion. That idea is hardly controversial. What is still often underestimated,
What I Learned From... Growing Up With Dyslexia How understanding my own learning style turned early academic struggles into creative, professional and educational strengths “Growing up with dyslexia” sounds a bit dramatic when you say it out loud. It has the ring of a medical condition you battle heroically, rather than something that simply exists
What I Learned From... Learning Musical Instruments... And What it Taught Me About Becoming a Better Marketer How practice, theory and a tuba shaped a career in modern marketing Learning a musical instrument as a child is one of the purest forms of structured education. It demands patience, discipline, coordination, listening skills, and a
What I Learned From... Commuting And How to Turn ‘Dead Time’ into Useful Work Notes from a Southampton marketer on audiobooks, dictation, dyslexia and making the most of the miles... Commuting is one of those things nobody really wants to do, but many of us have to in order to seize the right opportunities. I
Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller Marketing lessons from the man who proved that great products need great narratives On 24 February, the marketing world has a useful excuse to revisit one of its most influential figures: Steve Jobs. While he is often labelled a tech visionary, that
World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Creativity is one of those words that gets thrown around so often in marketing that it risks losing meaning. Every campaign is “creative”, every brainstorm promises “innovation”, and every brand claims to “think differently”. Yet few thinkers have challenged how
AI and Automation in Marketing: Superpower, Threat, or Just Another Tool? How artificial intelligence is reshaping marketing performance, productivity and professional relevance Artificial intelligence and marketing automation have moved from conference buzzwords to everyday working tools at a pace that should probably concern us more than it does. Five years ago, AI in marketing meant
The Customer Isn’t Always Right: 5 Times the Public Got It Completely Wrong (Plus 5 Honourable Mentions) “The customer is always right.” It’s one of those phrases that sounds brilliant on a motivational poster, right up until you’re dealing with a queue of furious adults arguing over a chicken sandwich like it’s the last helicopter
Narcissism in Pet Ownership: When Love Meets Luxury (and Everyone Has to See It) How Conspicuous Consumption, Identity Signalling and the Psychology of Status Are Reshaping Modern Pet Ownership Pet ownership is usually one of the most wholesome parts of modern life. You get companionship, routine, emotional comfort, and an excuse to talk to strangers
What I Learned From... Working In Paris What A British Marketer Learned Inside A French Paper Giant I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I
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