Marketing Made Clear
Search the library
Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know) The psychology of status-driven spending, identity through possessions, and how marketers can ethically tap into our need to stand out. From designer trainers to Instagrammable brunches and £1,000 reusable water bottles, we live in a world where purchasing power doesn’t just
Domino’s vs Pizza Hut: The Pizza Wars That Re-Shaped the UK Takeaway Market How Britain’s favourite pizza brand quietly changed hands - and what marketers can learn from it For anyone who grew up in the 80s or 90s, Pizza Hut was the pizza brand. It had the lunch buffet, the red-roof restaurants, the iconic
The Top Paying Marketing Roles for 2026 (UK) and How the Big Money has Shifted in 20 Years How UK marketing salaries have evolved from 2006 to 2026 - and which roles now command the biggest pay packets in a data-driven, commercially accountable era If you are anywhere near the top of an organisation in
Electroencephalography (EEG) in Marketing How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour Electroencephalography, or EEG, if you don’t fancy chewing your tongue every time you pronounce it... has quietly become one of the most influential tools in neuromarketing. While it still sounds like something you might find in a 1970s
The Opportunities for Automation in Marketing The marketer’s guide to smarter workflows, better personalisation, and more time for actual strategic thinking Automation can feel like the marketing equivalent of self-checkout: some people love the efficiency, some fear being replaced, and others just want a real human when things go wrong. But for modern marketers -
How To Choose A Marketing Agency: A Practical Guide For Marketers (Without Losing Your Budget, Your Sanity, Or Your Weekends) If you work in marketing long enough, there comes a moment when someone senior says the seven most dangerous words in the English language: “Can’t we just get an agency in?” Sometimes that’s exactly
What is Stakeholder Management? Why Marketers Need to Master the Art of Stakeholder Mapping and Communication Stakeholder management is the process of identifying, analysing, and engaging the people or groups who have an interest in a particular project, campaign, or business activity. In simple terms, it’s about managing relationships with anyone who has a
The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy Learn how to create a clear, data‑driven marketing strategy that helps your small business grow online in 2026. Every thriving business, whether a startup or small brand, needs a clear, focused marketing strategy. Without one, even the best ideas struggle to attract and retain
Lessons from Past Cost-of-Living Crises - What Marketers Can Learn History Rhymes at the Checkout Cost-of-living crises are back in headlines. In 2022, UK inflation hit a 41-year high, stirring memories of the last time prices surged this fiercely. For marketers and businesses, today’s consumer behaviors under pressure echo those from decades past. Shoppers
Marketing Job Titles Explained From Interns to CMOs - What Every Marketing Role Actually Means If you’ve ever tried to decode a job title like “Growth Hacker”, “Brand Evangelist”, or “Head of Lifecycle Marketing” and wondered if it’s a real role or a clever way to rebrand “person who sends emails,” you’re not alone. Marketing
