Is Marketing Evil? The Nature of Marketing Of course, Marketing itself is not inherently evil. But it's a thought provoking headline right? Marketing is a tool or practice used by individuals, organisations, and businesses to communicate the value of products, services, or ideas to consumers. Like any tool, its impact depends on how it
What’s the Difference Between Marketing Thought and Marketing Practice? The field of marketing is a broad and dynamic discipline that encompasses both marketing thought and marketing practice. While these two aspects are interrelated, they represent distinct components of marketing as a whole. Understanding the differences between them is helpful for anyone looking to excel in
The Psychology of Owning a Dog: Dogs as an Extension of Ourselves It’s well understood that as dog owners, most of us form a deep emotional bond with our dogs, many to the point that dogs become an integral part of our families. In both an emotional and social sense, family dogs become an
Tour Managing with The Ministry of Sound I recently found a diary that I wrote for an artist management I was setting up in 2008 (failed to get off the ground) which outlined a few of the shows that I managed during my time at Ministry of Sound. Unfortunately I wasn't very organised so didn't
Abstract This essay explores the potential environmental savings that paper could make as part of the effort to tackle climate change. Paper is not included in the popular rhetoric of fighting climate change and is more often than not considered one of the causes. Part of the perspective of this essay is to consider
Following recent headlines regarding the environmental impacts of pet ownership, I was invited to speak on the BBC Radio Solent Breakfast Show with Alun Newman. The headlines originate from comments Counsellor Mark Howell made in a town hall meeting for Bournemouth, Christchurch and Poole Council. As a passionate environmentalist and advocate of dog ownership,
Drupa BLOG: Will Green of Arjowiggins Graphic As a first timer at Drupa, it is hard not to have built a preconception influenced by other opinions. The show, the events, product launches and talks are discussed about perpetually – and every conversation builds a picture in your mind – but nothing compares to actually
BLOG: Matt Powell of MudWe started working with Arjowiggins Graphic in December 2013. Together we started planning on designing a website that could convey their recycled papers' properties in a visual and descriptive way with designers, corporate end-users and printers in mind.In a nutshell, we wanted to show that there's no reason not to use
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