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The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to
The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical
The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping
Guy Fawkes Night Unpacking Marketing Opportunities for Brands As marketers, we're always on the lookout for key moments to engage with audiences and create memorable campaigns. Guy Fawkes Night, also known as Bonfire Night, offers just that opportunity, a time when people come together to celebrate with fireworks, bonfires, and communal gatherings. If your
The Controversies Surrounding Fireworks Night Balancing Tradition and Modern Concerns As marketers, we know that cultural events like Fireworks Night (or Guy Fawkes Night) offer significant opportunities for community engagement and brand connection. However, it’s essential to acknowledge the growing controversies around these celebrations, especially in an era where safety, sustainability, and social responsibility
V for Vendetta for Marketers! The Cultural Significance of V for Vendetta and the Guy Fawkes Mask in Modern Protest Movements In the world of marketing, understanding cultural symbols and their resonance with audiences is crucial for creating impactful campaigns. One such symbol that has taken on new significance in modern times is the
The Explosive Legacy of Guy Fawkes Night A Deep Dive into History and Tradition Every year on November 5th, the skies of Britain come alive with fireworks, and effigies of a man named Guy Fawkes are set ablaze atop roaring bonfires. It’s a night of revelry, warmth, and dazzling displays, but behind the spectacle
How to make a Podcast The Best Podcast Software and the Rise of AI in Podcasting Choosing the right software for editing a podcast is crucial to achieving the sound quality and production value that aligns with your goals. The best software for you will depend on your level of expertise, the complexity of your
Halloween For Marketers The Origins and Cultural Evolution of Halloween: A Deep Dive Halloween, celebrated on October 31st, has evolved from ancient pagan traditions into a globally recognised holiday marked by costumes, trick-or-treating, and spooky festivities. Beneath its playful modern image lies a deep history, shaped by the blending of ancient Celtic customs, Christian
Why I Love The Addams Family Films of the 90s Why They're So Good When it comes to spooky, gothic humour, few films have captured the essence of macabre family life as perfectly as The Addams Family (1991) and Addams Family Values (1993). These films, while potentially seen as cheesy by today’s standards, are
