Leadership That Listens How Marketing Managers and Directors Can Foster a Mentally Healthy Work Culture Mental Health Awareness Week has rightly shone a spotlight on movement, pressure, and practical tools for managing workload. But if you're reading this as a marketing manager, head of department, or director, there's one vital piece we haven’t covered yet
Tools to Tame the Chaos How Marketers Can Manage Workload Without Losing the Plot Marketing isn’t just a job - it’s a multi-tab lifestyle. One moment you’re deep in Google Analytics, the next you’re presenting a pitch, coordinating social media, fielding feedback from legal, AND wondering if your fifth coffee counts as lunch. If pressure
Under Pressure How Marketers Can Cope (Without Exploding Like a Misfired Campaign) So, Mental Health Awareness Week has got us moving more - physically, hopefully emotionally - and now it’s time to dig into something even more pressing: pressure itself.Let’s be honest. Marketing is basically professional pressure in a PowerPoint. Deadlines. KPIs. Campaigns that must
Mental Health Awareness Week Why Marketers Need to Talk About It Mental Health Awareness Week (13–19 May 2025) isn’t just a trending hashtag or another campaign for your social calendar. It’s a vital reminder that behind every brief, brainstorm, and perfectly crafted email subject line, there are actual human beings - and yes, even marketers
Heuristics in Marketing Why Your Brain Loves Shortcuts (and How Brands Use Them) Marketing, at its core, is all about influencing decisions. And when it comes to decision-making, our brains are constantly looking for ways to make the process quicker, easier, and more efficient. Enter heuristics - those mental shortcuts we use to navigate
Adidas vs. Puma A Family Feud That Changed the Sportswear World In a previous article, we explored the high-stakes branding war between Adidas and Nike - the battle for dominance in a market defined by celebrity endorsements, lifestyle marketing, and sneaker-head culture. But before Adidas took on Nike, it had a much more personal rivalry
Freud’s Psychology and Consumer Behaviour The Unconscious Consumer in Marketing Marketing is often seen as the art and science of influencing consumer decisions – and many of those decisions are not as rational as they appear. Over a century ago, Sigmund Freud’s psychoanalytic theories posited that people are largely driven by unconscious desires and hidden
A Short History of Long Weekends The Origins of Bank Holidays and Why We Observe Them Let’s face it - there’s a special kind of joy that hits when a Bank Holiday Monday rolls around. The alarm stays off, the motorway is gridlocked with people regretting a last-minute caravan getaway, and if you're a marketer,
Easy-to-Set-Up Adverts for Marketers with Little Experience Simple, Effective Advertising Without the Headache If you’re just starting out in marketing, or if the idea of setting up an ad campaign gives you a mild panic attack — don’t worry. You’re not alone. Digital advertising can feel like trying to solve a Rubik’s Cube in the
St George’s Day The Story Behind England’s Flag, Its Saint, and the Struggle for Modern Identity Every year, on 23rd April, St George’s Day rolls around… and you’d be forgiven for barely noticing. Unlike Ireland’s Guinness-fuelled St Patrick’s Day celebrations or Scotland’s kilted homage to St Andrew, St George’s Day in England often passes with
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