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From Prison Food to Fine Dining The Curious Marketing Story of Lobster Lobster today is shorthand for indulgence. It sits confidently on restaurant menus alongside champagne and oysters, often priced high enough to make you glance twice before ordering. But historically, lobster occupied a very different position in the market. Believe it or not,
The Dark Arts of Marketing When Persuasion Becomes Manipulation Marketing has always walked a fine line between persuasion and manipulation. At its best, marketing helps people make informed decisions about products that improve their lives. At its worst, it nudges, tricks, and pressures consumers into behaviours they might never have chosen if they had been
The Marketability of Zlatan Ibrahimović How one footballer turned personality into a global marketing machine Few footballers in modern history have marketed themselves quite like Zlatan Ibrahimović. Over a career spanning more than two decades, Zlatan did not just score spectacular goals - he built a brand around confidence, swagger, and an almost mythological
Are Care Homes Really Full of Horny Pensioners? Sex, stereotypes and what a ridiculous rumour reveals about how we misunderstand entire audiences Let’s begin with a sentence I never expected to type on a marketing platform: “Care homes are full of horny pensioners.” It’s the kind of line that gets repeated at dinner parties
Marketing Mother’s Day (Part 2) Why Mother’s Day Marketing Still Works – and How Brands Can Do It Better in 2026 Last year on Marketing Made Clear, I wrote about the fundamentals of Mother’s Day marketing – the trends, the emotional storytelling, and the tactics marketers use to drive sales during one of the biggest
Nigel Adkins at - The Leader Who Made Belief Scalable Why His Southampton Era Still Feels Different Birthdays are reflective things. They make you look backwards before you look forwards. And when it comes to Nigel Adkins, looking back at his time at Southampton FC still carries emotional weight - even years on. I’ve already
International Women’s Day: What Marketers Should Really Be Talking About From suffrage to sponsorships - how brands can move beyond hashtags and into meaningful impact International Women’s Day (IWD) is celebrated annually on 8 March. Its roots lie in early 20th-century labour movements and suffrage campaigns. In 1910, activist Clara Zetkin proposed the idea of
World Book Day: The 5 Most Influential Marketing Books of All Time From Kotler to Sharp - the five books that shaped modern marketing thinking, influenced millions of practitioners, and still underpin the strategies we use today Every year on World Book Day, we’re encouraged to celebrate stories. As marketers, we should probably go
Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy Why the conversations customers have about you may matter more than your advertising There’s a long-held assumption in marketing that word of mouth (WOM) is one of the most powerful forms of promotion. That idea is hardly controversial. What is still often underestimated,
The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,
