Defining Segmentation, Targeting, and Positioning in Marketing When it comes to marketing, the concepts of Segmentation, Targeting, and Positioning (otherwise known as STP) are fundamental. These principles underpin how brands connect with their audience, ensuring that the right products are promoted to the right people in the right way. While the terms might be

Southampton's Forgotten Role in the Pilgrims’ Journey The Birth of the USA Let’s take a detour form Marketing, shall we? A tangent, if you will, into some forgotten history that deserves its moment in the spotlight. While my roots are Down Under, having been born in Australia, I grew up in the historic port

How Marketers Can Win Over Value-Driven Consumers Mission: Possible - Exploring the "Voice of the Consumer" Report From Censuswide In today’s fast-paced, ever-evolving marketing world, there’s a new reality: consumers are no longer just looking for the best product at the lowest price. They’re asking deeper questions like, “Does this brand align with my

Elevate Your Podcast with Audio Audit Consistent Audio Quality Across Devices with Practical Insights and Simple Tools As a podcaster, you pour your heart into creating captivating content, but there's one crucial aspect that can make or break the listener experience: audio quality. Whether your audience is tuning in with high-end headphones, basic earbuds,

Navigating Prescription Drug Marketing Restrictions in the UK A Guide for Marketers Marketing prescription drugs in the UK presents unique challenges due to stringent regulations designed to protect public health and ensure responsible promotion of medications. As marketers, understanding these restrictions and effectively navigating them is critical for success in this highly regulated industry.

The Power of Marketing Positioning Making Your Brand Unforgettable Marketing positioning is at the heartbeat of a successful marketing strategy. Positioning is the final stage of the "STP Marketing Process" which we covered in Episode 7 of the Marketing Made Clear Podcast. Successful Targeting relies on an understanding of your customers, defining your unique

Understanding Market Segmentation Building the Right Relationships with the Right Customers Understanding Market Segmentation: Building the Right Relationships with the Right CustomersIn the not-so-distant past, the answer to "Who is your target customer?" from many big brands was a confident yet misguided “everyone.” Fast-forward to today, and marketers now know this one-size-fits-all approach simply doesn’t

Building Community Through Passion and Perseverance A Deep Dive into Podcasting with Ray Hunt from In That Number Podcasting is often a labour of love. It requires dedication, planning, and more than a touch of creativity to stay relevant and engaging in a crowded space. This sentiment was echoed in my 2024 interview with

Why Nigel Adkins is So Well Loved at Southampton FC An Ode to Adkins! For anyone who lived through the Nigel Adkins era at Southampton FC, there’s no mystery as to why he’s held in such high regard by fans. His time at the helm, particularly the back-to-back promotions that took the club from League

Modern Thanksgiving A Coming Together of Traditions Thanksgiving is one of those celebrations that feels steeped in tradition, yet it's constantly evolving. The essence of the holiday, a time to gather, give thanks, and indulge - remains steadfast, but the details have shifted over the centuries. Let’s dive into the origins, evolution, and modern