Halloween For Marketers The Origins and Cultural Evolution of Halloween: A Deep Dive Halloween, celebrated on October 31st, has evolved from ancient pagan traditions into a globally recognised holiday marked by costumes, trick-or-treating, and spooky festivities. Beneath its playful modern image lies a deep history, shaped by the blending of ancient Celtic customs, Christian

Burger King's "Scary Clown Night" (2017) A Masterclass in Halloween Marketing Burger King's "Scary Clown Night" campaign in 2017 is widely regarded as one of the most successful Halloween marketing campaigns ever, cleverly combining cultural trends and playful rivalry. The campaign targeted McDonald’s by playing on the cultural fear of clowns, which was intensified

7 Essential Themes to Elevate Your Halloween Marketing Campaign Creating the Perfect Halloween Campaign Halloween is more than just a spooky holiday, it’s a powerful opportunity for marketers to engage with consumers through creativity, nostalgia, and seasonal excitement. If you're looking to make your Halloween marketing campaign stand out, here are seven key themes

Why I Love The Addams Family Films of the 90s Why They're So Good When it comes to spooky, gothic humour, few films have captured the essence of macabre family life as perfectly as The Addams Family (1991) and Addams Family Values (1993). These films, while potentially seen as cheesy by today’s standards, are

EA Sports Scores an Own Goal How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing In the world of sports, EA Sports has long been the dominant player, with FIFA (now rebranded as EA Sports FC) reigning supreme as the football video game. But recently, they’ve been red-carded by parents, regulators, and lawmakers

What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me) Let’s not beat around the bush, you most likely already get the basic gist of a podcast. Maybe you’re listening to one right now (if so, I salute your double-tasking!), in which case you’re basically living the concept. You’ve got earphones

Discovering Ikigai A Path to Purpose and Fulfilment During a visit to Japan, my wife Lucy and I were struck by the incredible work ethic and care the Japanese people brought to their daily tasks. Whether it was sweeping the streets, cooking meals, or welcoming guests to a hotel, everything was done with a

Haters and Heroes of Marketing A Look into the Debate Around Being a Marketer Let me take you on a digital journey, to where the real haters and heroes of marketing dwell: the deep corners of Reddit. The marketing thread there offers a raw, unfiltered discussion on the profession, where marketing’s role in marketers

Banned Tales of Advertising Ads That You Don't See Anymore Advertising is a high-stakes game where creativity collides with commerce. And sometimes, advertisers cross the line, leaving the public shaking their heads, regulators handing out fines and certain forms of advertising entering the history books! Let's take a look at certain types of media channels

The Great British Fast Food Crackdown Adverts Under Attack In a move that has left burgers trembling in their buns and chips looking nervously over their golden shoulders, the UK has declared war on fast food advertising. No longer is it a free-for-all in the land of greasy delights. A battle is brewing, and it’s