EA Sports Scores an Own Goal How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing In the world of sports, EA Sports has long been the dominant player, with FIFA (now rebranded as EA Sports FC) reigning supreme as the football video game. But recently, they’ve been red-carded by parents, regulators, and lawmakers
What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me) Let’s not beat around the bush, you most likely already get the basic gist of a podcast. Maybe you’re listening to one right now (if so, I salute your double-tasking!), in which case you’re basically living the concept. You’ve got earphones
Discovering Ikigai A Path to Purpose and Fulfilment During a visit to Japan, my wife Lucy and I were struck by the incredible work ethic and care the Japanese people brought to their daily tasks. Whether it was sweeping the streets, cooking meals, or welcoming guests to a hotel, everything was done with a
Haters and Heroes of Marketing A Look into the Debate Around Being a Marketer Let me take you on a digital journey, to where the real haters and heroes of marketing dwell: the deep corners of Reddit. The marketing thread there offers a raw, unfiltered discussion on the profession, where marketing’s role in marketers
Banned Tales of Advertising Ads That You Don't See Anymore Advertising is a high-stakes game where creativity collides with commerce. And sometimes, advertisers cross the line, leaving the public shaking their heads, regulators handing out fines and certain forms of advertising entering the history books! Let's take a look at certain types of media channels
The Great British Fast Food Crackdown Adverts Under Attack In a move that has left burgers trembling in their buns and chips looking nervously over their golden shoulders, the UK has declared war on fast food advertising. No longer is it a free-for-all in the land of greasy delights. A battle is brewing, and it’s
Podcast: EP5: Halloween, The Haunting History of Halloween - for Marketers Episode Summary This episode of Marketing Made Clear dives into the rich history and evolution of Halloween, exploring its Celtic roots, Roman influences, and the impact of Christianity. The conversation transitions into the modern cultural
Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers) Breaking Down the Madness Let’s take a moment to acknowledge the most enduring relationship in a football fan’s life: their club's football kit. But like any long-term relationship, it comes with baggage. Namely, the fact that every year, without fail, football clubs
The Annual FC Madness How Repackaging the Same Game Every Year Is a Marketing Gold Mine! Ah, FIFA — wait, sorry — FC, the game that needs no introduction, because it’s essentially the same game as last year. But hey, they’ve updated the squads, added a few more pixels, and, of course, slapped a fresh
The Evolution of Cigarette Marketing in the UK A Marketer’s Perspective Marketing cigarettes in the UK has gone from a breezy puff to an uphill struggle, as decades of evolving regulations have reshaped the landscape. In the last 50 years, the tobacco industry has seen dramatic shifts in how it can communicate with consumers, as
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