Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing Move over, tea! There’s a new leaf in town. The debate around cannabis legalisation in the UK has been smoking hot for years, and while other countries have already rolled out (pun intended) their policies, the UK remains... well, in

Does Sex Really Sell? Let's Unbutton the Truth! We’ve all heard the phrase "sex sells," but does it really? Advertisers seem to think so, judging by the scantily clad bodies that flood commercials, billboards, and magazine spreads. But is this just a lazy marketing tactic, or is there more to the allure of the human

Embrace the Shift to Natural Dog Foods or Face Extinction A Lesson from Market History In today’s rapidly evolving marketplace, consumer demands are shifting quicker than ever, and businesses that fail to adapt often face extinction. The pet food industry, specifically dog food companies producing ultra-processed dog foods, must take notice of a powerful trend:

The Rise and Fall of Napster In the late 1990s, Napster burst onto the scene, fundamentally changing how people accessed and shared music. Founded in 1999 by Shawn Fanning, John Fanning, and Sean Parker, Napster was a peer-to-peer (P2P) file-sharing service that allowed users to share MP3 files. By 2000, Napster had exploded in popularity,

The Climate Change "Debate" How Oil Giants Finance Anti-Climate Change Campaigns to Protect Their Bottom Line For decades, oil companies have known about the devastating impact of fossil fuels on the environment. Internally, their own scientists predicted the catastrophic effects of greenhouse gas emissions, warning executives about the future we now face. Yet, rather than

Sparkling Deception How De Beers Convinced the World to Spend a Fortune on Engagement Rings “A diamond is forever.” This simple phrase revolutionised how we think about love and commitment, but more importantly, how we think about spending a hefty chunk of our hard-earned cash on a tiny stone. Behind this phrase stands De Beers,

The Truth Behind the Kellogg’s Marketing Lie Is Breakfast Really the Most Important Meal of the Day? Ah, breakfast, the sacred ritual of cereal, crunchy toast, and a side of guilt if you skip it. For generations, we've been told that “breakfast is the most important meal of the day.” This golden mantra is

What the Censuswide “Voice of the CMO” Report Means for Marketers An Overview of the Latest Report From Censuswide In today’s fast-evolving marketing landscape, keeping pace is more challenging than ever. Fortunately, the Censuswide “Voice of the CMO” Report offers invaluable insights for navigating this brave new world. Based on the perspectives of 500

Peloton's "The Gift That Gives Back" Campaign A Journey into the Past, or Just Tone-Deaf Marketing? Ah, Christmas 2019. A time when the world was cosying up to their Christmas trees, tucking into som mince pies, and watching in awe as Peloton gifted us a marketing disaster that will echo through the halls of advertising