The History of Black Friday A Deep Dive for Marketers Black Friday is more than just a shopping event, it’s a cultural and commercial phenomenon that has transformed the retail landscape. For marketers, understanding its history provides valuable insights into consumer behaviour, cultural trends, and marketing strategy. Let’s unpack the origins, evolution, and marketing lessons

Publishing and Promoting Your Podcast From Free Tools to Full Investment Starting a podcast is an exciting venture that opens doors to reaching new audiences and establishing your brand or voice. However, as with any new project, there’s always a balance between cost, quality, and reach. Whether you're thinking of creating a podcast for the

How Do You Monetise Podcasting? How to Get Paid for Talking Too Much!? For many, podcasting used to be a quirky side hobby, covering topics like knitting or collecting rare Pokémon cards was a labour of love, recording random thoughts and expecting a limited audience - potentially just friends and family... Fast forward to

Podcasting by Numbers 500 Million Listeners Can't Be Wrong So, you’re thinking of starting a podcast? Congratulations! You’re about to join an elite club of people with a microphone, a quirky intro jingle, and a burning desire to talk about, well... everything. But before you dive headfirst into the land of waveforms and editing

The History of Podcasting, So Far! From iPods to World Domination Let me start by saying - this article was written and published in October 2024, so if you're reading this in the future - things may well have moved on!? But let us talk about the phenomenon that is podcasting... a medium that

Guy Fawkes Night Unpacking Marketing Opportunities for Brands As marketers, we're always on the lookout for key moments to engage with audiences and create memorable campaigns. Guy Fawkes Night, also known as Bonfire Night, offers just that opportunity, a time when people come together to celebrate with fireworks, bonfires, and communal gatherings. If your

The Controversies Surrounding Fireworks Night Balancing Tradition and Modern Concerns As marketers, we know that cultural events like Fireworks Night (or Guy Fawkes Night) offer significant opportunities for community engagement and brand connection. However, it’s essential to acknowledge the growing controversies around these celebrations, especially in an era where safety, sustainability, and social responsibility

V for Vendetta for Marketers! The Cultural Significance of V for Vendetta and the Guy Fawkes Mask in Modern Protest Movements In the world of marketing, understanding cultural symbols and their resonance with audiences is crucial for creating impactful campaigns. One such symbol that has taken on new significance in modern times is the

The Explosive Legacy of Guy Fawkes Night A Deep Dive into History and Tradition Every year on November 5th, the skies of Britain come alive with fireworks, and effigies of a man named Guy Fawkes are set ablaze atop roaring bonfires. It’s a night of revelry, warmth, and dazzling displays, but behind the spectacle