Understanding Consumer Perceived Risks: A Guide for Buyers and MarketersWhen considering a purchase, consumers often weigh various risks that could affect their decision. These risks not only influence consumer behavior but are also leveraged by marketers to enhance or modify purchasing decisions. Understanding these risks can help both consumers make better decisions and marketers design
Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food IndustryIn today's world, deceptive tactics and manipulative techniques are rampant in marketing. These strategies often involve misleading or exaggerated claims designed to sell products, which can lead to consumers feeling deceived by false promises or fine print. This kind of marketing
Top 5 Times TV Has Gone Wrong on Live Selling Channels Live television, especially on selling channels like QVC and HSN, operates in an environment where spontaneity and real-time interaction are key to creating an engaging shopping experience. However, this live format also opens the door to unpredictability. Whether it’s a product malfunction, a host
Why People Hate "Hard Selling" and "Pressure Selling" in Marketing and Advertising: Insights for Marketers Note: This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify: Why People Dislike "Hard Selling"
The Importance of Advert Quality: Why Attention to Detail is Crucial In the competitive landscape of advertising, the quality of an advert can make or break a brand's reputation. Whether it's a digital banner, a social media post, or a television commercial, the standards of quality are non-negotiable. Spelling mistakes, poor imagery, or sub-par video
The Power of Entertainment in Advertising: A Lesson from Snickers Consumers are bombarded with countless advertisements daily, so standing out is more crucial than ever. One of the most effective ways to capture attention is through entertainment. However, many adverts miss the mark, failing to engage their audience with any real entertainment value. If consumers
Relevance in Advertising: Why Targeting Matters More Than EverIn today's fast-paced digital world, advertising saturation is a real concern. With countless ads vying for attention, one factor that can make or break a campaign is relevance. But what does "relevance" mean in the context of advertising, and why is it so crucial?
The Annoyance of Advertising Repetitiveness: Striking the Right BalanceAdvertising is an unavoidable part of modern life, but one of the main reasons it often annoys us is its repetitiveness. This phenomenon isn't just a minor inconvenience; it's a complex challenge that advertisers and marketers must navigate carefully.The tension between the need for repeated exposure and
The Evolution of YouTube: From Humble Beginnings to a Global Media GiantYouTube, the world’s largest video-sharing platform, has transformed the way we consume content, entertain ourselves, and even learn new skills.Launched in 2005, YouTube has grown from a modest startup allowing users to upload short, low-quality videos, into a media powerhouse with billions of users
Sports TV Adverts in the USA vs. the UK: How Much Is Too Much? Television advertising is a staple of modern media, essential for keeping our favorite shows and live sports on air. However, the sheer volume of ads in the USA, especially compared to the UK, has sparked a debate on how much
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