Top 5 Emerging Marketing Roles for 2025 The Innovative Roles Shaping the Industry in 2025 As the marketing landscape continues to evolve, several new roles are emerging to address the industry's shifting needs. Here are five key positions expected to be in high demand in 2025: AI Marketing Specialist – Harnesses artificial intelligence to personalise

How Influencer Marketing Can Help Grow Your Brand Leveraging the Power of Trusted Voices to Boost Brand Awareness, Build Credibility, and Drive Growth In the world of marketing, few strategies have proven to be as dynamic and impactful as influencer marketing. If you’re not already leveraging this modern-day word-of-mouth powerhouse, you could be missing out

Marketing Like a Sniper Precision Targeting for Your Brand Imagine this: you’re an elite sniper perched on a rooftop, your target in sight. This isn't just any target, this is your high-value individual, the one wreaking havoc on your KPIs. You’ve done the groundwork, scouted the territory, and now you’re ready to take the shot.In

An In-Depth Guide to Multivariate Segmentation Tools, Strategies, and Alternatives In today’s marketing landscape, multivariate segmentation has become an essential tool for businesses seeking to refine their target audience and maximise the relevance of their campaigns. Unlike traditional segmentation, which focuses on one or two variables (such as age or income), multivariate segmentation combines multiple

SEO Guide 2025 The Ultimate Guide to Boosting Your Marketing with SEO In today’s digital-first world, mastering search engine optimisation (SEO) isn’t optional; it’s a fundamental pillar of any successful marketing strategy. SEO has evolved far beyond the bad old days of stuffing keywords into content and building links. It now encompasses a broad range

Insights from Yaz Porritt of Yorkshire Pooches Therapies How to Find Your Content Sweet Spot Creating content that balances entertainment and education is a craft; a lesson Yaz Porritt, the force behind Yorkshire Pooches Therapies, has mastered. As a canine massage therapist, applied herbal consultant, and advocate for natural canine health, Yaz combines humour, authenticity,

Marketing, From Yesterday for Tomorrow Why Understanding the History of Marketing is Key to Shaping Its Future In the world of marketing, we often find ourselves fixated on what’s new. Trends like AI, social commerce, and influencer marketing dominate discussions. But while it’s important to keep an eye on the horizon, but it’s often crucial

Understanding "STP" Through Goldilocks Understanding Segmentation, Targeting, and Positioning Through Goldilocks and the Three Bears When discussing marketing strategy, the process of Segmentation, Targeting, and Positioning (STP) is central to understanding your audience and delivering tailored solutions. But how can this be explained in an engaging, memorable way? Enter: Goldilocks and the Three Bears.

Writing a Positioning Statement Crafting a compelling positioning statement is a fundamental aspect of marketing that defines how a brand distinguishes itself in the marketplace. A well-articulated positioning statement serves as a strategic guide, aligning marketing efforts and ensuring consistency across all brand communications. The Marketing

Mastering Targeting How to Refine Your Marketing Efforts After Segmenting Your Market Once you've segmented your market, the next step is figuring out how to target the right audience. Targeting is where you bridge the gap between understanding your customers and reaching them with tailored marketing strategies. It’s a complex process, but one that lies