20 Marketing Metrics Every Marketer Should Master 20 Need-To-Know Marketing Metrics Marketing is essentially a "pointless" activity without measurable results. This final article focuses on the metrics that marketers must understand to evaluate success and optimise campaigns. This article follows on from: "20 Marketing Terms Every Marketer Should Know" "20 More Marketing Terms Every
Adidas vs. Puma A Family Feud That Changed the Sportswear World In a previous article, we explored the high-stakes branding war between Adidas and Nike - the battle for dominance in a market defined by celebrity endorsements, lifestyle marketing, and sneaker-head culture. But before Adidas took on Nike, it had a much more personal rivalry
Freud’s Psychology and Consumer Behaviour The Unconscious Consumer in Marketing Marketing is often seen as the art and science of influencing consumer decisions – and many of those decisions are not as rational as they appear. Over a century ago, Sigmund Freud’s psychoanalytic theories posited that people are largely driven by unconscious desires and hidden
A Short History of Long Weekends The Origins of Bank Holidays and Why We Observe Them Let’s face it - there’s a special kind of joy that hits when a Bank Holiday Monday rolls around. The alarm stays off, the motorway is gridlocked with people regretting a last-minute caravan getaway, and if you're a marketer,
Step-by-Step Guide to Setting Up a WordPress Website Building Your WordPress Website the Right Way Let’s be honest—building a website can feel like standing in the middle of IKEA with no map, too many options, and the sinking feeling that you’ve bought a shelf you’ll never assemble.But when it comes to WordPress, it doesn’t have
An Introduction to Branding for Marketing More Than Just a Logo Ask the average person to define a brand, and you might hear something along the lines of “a logo” or “a company’s name.” And while they’re not wrong, it’s a bit like saying a book is just its front cover. Branding goes deeper—much deeper.Branding
Advertising on Spotify Why It’s One of the Smartest Moves You Can Make Right Now If you’re in marketing and not yet advertising on Spotify, it might be time to hit pause—and think again. Once just a scrappy Swedish startup trying to dethrone iTunes, Spotify has transformed into an audio behemoth with over 602 million
Nike vs Adidas A Historic Marketing Rivalry from Origins to Today In the world of sports marketing, few rivalries are as iconic - or as instructive - as that between Nike and Adidas. What began as two very different companies on opposite sides of the globe has evolved into a relentless global competition for cultural
National Pet Month Why Ethical Marketing Isn’t Just for Humans #NationalPetMonth National Pet Month (NPM) runs from April 1- May 1 2025 in the UK, celebrating and raising awareness of responsible pet ownership through educational campaigns and resources across our various platforms. NPM is a time for celebrating the joy pets bring to our lives
Easy-to-Set-Up Adverts for Marketers with Little Experience Simple, Effective Advertising Without the Headache If you’re just starting out in marketing, or if the idea of setting up an ad campaign gives you a mild panic attack — don’t worry. You’re not alone. Digital advertising can feel like trying to solve a Rubik’s Cube in the
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