PPC stands for Pay-Per-Click – a form of online advertising where you pay only when someone clicks your ad. It’s a fast way to drive traffic to your website, especially when you want results quickly or are targeting competitive keywords.
PPC campaigns are most commonly run on platforms like Google Ads, Bing, Facebook, Instagram, and LinkedIn. The key to a successful campaign is relevance – ensuring that your ads match the search intent and lead to a high-quality landing page. You also need to monitor your cost-per-click (CPC), conversion rate, and return on ad spend (ROAS) to make sure the campaign is profitable.
See: 20 Terms Every Marketer Should Know – Marketing Made Clear article
