Podcast: EP4:
Starting a Podcast! Finding Your Voice with Podcasting: Advice for New Podcasters

Episode Summary

This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers topics such as the history of podcasts, the convenience and intimacy of the medium, the challenges and joys of podcasting, advice for new podcasters, and the impact of podcasts on marketing and communication.

This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers topics such as the history of podcasts, the convenience and intimacy of the medium, the challenges and joys of podcasting, advice for new podcasters, and the impact of podcasts on marketing and communication.

The conversation features insights from experienced podcasters including:

The conversation explores the balance between seriousness and humour in podcasting, the importance of planning and crafting questions, and the statistics and monetisation opportunities in podcasting. The conversation also touches on equipment and software options for podcasting.

Will Green MA MBA discusses his approach to creating content and finding balance and shares his journey of starting a podcast and the challenges he faced in maintaining authenticity and credibility.

Key Takeaways

  • Podcasts have become increasingly popular due to their convenience and intimate nature.
  • Starting a podcast requires preparation.
  • Podcasts offer a unique opportunity for businesses to reach their target audience and provide valuable content.
  • Podcasting requires commitment and dedication, but it can be a rewarding and enjoyable experience.
  • Podcasting is a growing industry, with millions of listeners worldwide, and offers various opportunities for monetisation through advertising, affiliate marketing, premium content, and video.
  • Choosing the right equipment and software is crucial for producing high-quality podcasts.
  • Take the leap and have no regrets.
  • Technical aspects of podcasting, such as audio quality, metadata, and episode structure, play a significant role in the overall podcast experience.

Quotable Quotes

“Let’s fill your head with some marketing knowledge.”

“Be as relaxed as possible and not too scripted.”

“I was using a mic from Guitar Hero with an old sock over the top as a pop guard.”

“Podcasting was a natural progression from having done radio.”

“Dogs are our main resource to keeping our humanity.”

“I want to provoke thought in people about the topics that I’m interested in.”

“Because if it gets predictable, I think it gets boring.”

“If you don’t take that leap, you’ll regret it for the rest of your life.”

Episode Chapters

  • 00:00 to 07:02 – Introduction to Starting a Podcast
  • 07:03 to 10:45 – Esther Logue – Paleo Ridge
  • 10:46 to 23:33 – Ray Hunt – In That Number
  • 23:34 to 42:57 – Anna Webb – A Dog’s Life
  • 42:58 to 54:00 – Stats and Stuff For Podcasters
  • 54:01 to 1:09:15 – Mike Hanson – Pod People Productions
  • 1:09:16 to 1:11:15 – Editing and Equipment for Podcasters
  • 1:11:16 to 1:24:00 – Yaz Porritt – Yorkshire Pooches Therapies
  • 1:24:01 to 1:48:50 – Damian Moore – Audio Audit
  • 1:48:51 to 1:51:28 – Closing