Podcast: EP1: What is Marketing and How to Become a Marketer

Episode Summary

This episode of Marketing Made Clear covers various aspects of marketing, including definitions, the history of marketing, marketing thought vs. marketing practice, the ethics of marketing, measuring marketing effectiveness, and different career paths in marketing. The episode also includes a new segment called ‘Haters and Heroes’ where I share amusing comments about marketing. The episode provides valuable insights for both beginners and experienced marketers.

Key Takeaways

  • Marketing is the process of creating, communicating, delivering, and exchanging value to satisfy customer needs and achieve business goals.
  • Marketing thought focuses on the theoretical foundations of marketing, while marketing practice involves the practical application of marketing strategies.
  • Marketing can be ethical or unethical, depending on how it is used. Ethical marketing focuses on meeting consumer needs and building trust.
  • Measuring marketing effectiveness depends on the objectives of the campaign and can include metrics like ROI, brand awareness, and customer engagement.
  • There are various career paths in marketing, including marketing assistant, marketing manager, social media manager, and digital marketing manager.

Chapters

  • 00:00 – Introduction: What is Marketing?
  • 01:24 – Defining Marketing: From Oxford to Kotler
  • 05:41 – Different Perspectives on Marketing
  • 06:10 – Trends in Marketing: Google Trends Analysis
  • 09:05 – Stakeholders in Marketing
  • 10:29 – Paths to a Career in Marketing
  • 15:36 – Alternative Paths to Becoming a Marketer
  • 23:40 – Job Titles and Hierarchy in Marketing
  • 25:20 – Specialisations in Marketing
  • 28:56 – The History of Marketing
  • 29:25 – Marketing Thought vs. Marketing Practice
  • 31:20 – Is Marketing Evil?
  • 33:10 – Measuring Marketing Effectiveness
  • 35:04 – Why is it Called Marketing?
  • 40:26 – Haters and Heroes: Amusing Comments on Marketing
  • 44:04 – Conclusion

Keywords

marketing, definitions, history, marketing thought, marketing practice, ethics, measuring effectiveness, career paths